Alphanso Tech AI Support
Your brand. Your streaming business.

Your stories.
Your platform.
Now playing.

Turn your content library into a streaming business. Launch your branded OTT platform for AI animation, episodic content and vertical dramas on a predictable monthly plan.

Plans from ₹49,000/month · Setup fees and plan terms apply

PlayNow Video Streaming Platform
Your brand, front and centre Built for your next chapter.
  • Branded viewing experience
  • Updates & support included
  • Fair-use infrastructure allowance
  • Scale your plan as you grow
What is Play Now?

Play Now is a video streaming platform.

Play Now is a complete white label video streaming platform with a feature-rich and highly scalable website and mobile apps.

  • White label

    Launch the platform under your own brand.

  • Website and mobile apps

    One platform across web, iOS and Android.

  • Highly scalable

    Built to grow with your audience and content library.

PlayNow Video Streaming Platform
White label
iOS & Android
Web app
Content without the compromise

Big stories. Short episodes.
One home for your content.

Choose an OTT experience that fits your content, your audience and the way you want to earn.

01
AI Animation

New worlds.
Your own destination.

Give your AI-generated animation a branded streaming home.

  • Your own branded destination
  • Web, iOS and Android
02
Episodic Content

Make your next episode worth coming back for.

Bring your series and content library together under your brand.

  • Series and library under one brand
  • SVOD / TVOD / AVOD / hybrid
03
Vertical Dramas

Made for the one-more-episode audience.

A vertical, swipe-first micro-drama experience for mobile viewing.

  • Swipe-first mobile viewing
  • In Growth, Studio and Enterprise
See it in action

Every screen,
ready to play.

Browse real app screens from the PlayNow experience — home, watchlist, profile, playback and more.

01 / 10
PlayNow app screen 1
PlayNow app screen 2
PlayNow app screen 3
PlayNow app screen 4
PlayNow app screen 5
PlayNow app screen 6
PlayNow app screen 7
PlayNow app screen 8
PlayNow app screen 9
PlayNow app screen 10

Available on iOS and Android · Illustrative app screens

Get it on Google Play Download on the App Store
Advance features

Powerful on every side
of your platform.

Switch between the viewer app, the website and the admin panel to see what is built in.

01

Multiple Accounts

Users can manage more than two to four accounts with a single subscription plan.

02

Download Videos

Video streaming script enables users to download videos to enjoy it when they have network cuts.

03

Parental Control

These advanced features prevent younger viewers from being exposed to inappropriate themes.

04

Smart Devices Connection

You can easily connect your smart TV or other smart devices with your video streaming app.

05

Play & Pause

Feature-rich video streaming script enables users to play and pause any streaming content with ease.

06

Choose Language

Users can select the language of their choice to enjoy the content in the language they are more familiar with.

01

Streaming on TV

You can watch the video streaming content on PlayStation, TVs, Apple TV, Xbox, Blu-ray players, Chromecast, etc.

02

Watch Anything

Users can easily stream unlimited TV shows, movies, and more on their smart TV, tablets, and more.

03

Different Categories

Users can easily search for content of their choice like films, series, documentaries, kids, reality, etc.

04

Add to Favorite List

Users can add any of the video streaming content to their favorite list to enjoy it whenever they want.

05

Share Content

The powerful script makes it easier for users to share the content on the social platform of their choice.

06

Check Content Details

Users can check the details of video streaming content like titles, sub-headings, details, and more.

01

Upload Videos

The powerful panel enables the admin to upload videos of different sizes to provide an improved experience.

02

Manage Users & Sub-admins

Admin can easily manage users and sub-admins right from a feature-rich panel of video streaming script.

03

Reviews & Rating Management

Managing reviews and ratings of customers becomes easier for the admin through an impressive panel.

04

Recommendation

Admin can easily manage recommendation content based on viewers' tastes and preferences.

05

Report & Analytics

The feature-rich dashboard gives the admin complete control over weekly, annual, and monthly reports.

06

Sub-admin

Admin can create and manage sub-admin, admin dashboard also enables admin to restrict rights as per their convenience.

More clarity. Less build complexity.

Put your investment
behind your stories.

A monthly platform plan gives you a clear starting point, with updates and support bundled in.

01 / Start

Lower upfront
build investment

Launch on a monthly plan with a defined setup fee, rather than funding a large custom build upfront.

02 / Plan

Know your
platform cost

Budget for your plan each month. Infrastructure above fair-use limits is billed by actual usage.

03 / Focus

Support beyond
launch day

Platform updates and the support level in your chosen plan are included.

04 / Grow

Room for your
next chapter

Move to a broader plan as your audience, content library and platform requirements expand.

A plan just for micro dramas

Short episodes.
A platform of your own.

Launching a dedicated vertical drama business? Choose the Micro Drama Only plan for a focused, swipe-first viewing experience.

Micro Drama Only
₹49,000 / month

Setup fee, platforms, inclusions and commitment to be confirmed with sales.

Explore micro drama plan ↗

A plan for your
streaming ambition.

Choose monthly billing or prepay annually for 2 months free.

Launch

Your first branded OTT destination.

₹49,000
per month
+ ₹1,00,000 one-time setup
  • Web, iOS and Android
  • White-label UI / UX
  • Subscription monetization (SVOD)
  • AWS / streaming setup
  • Standard support
  • Updates + fair-use allowance
Discuss Launch ↗

Studio

A more distinctive viewing experience.

₹1,49,000
per month
+ ₹3,00,000 one-time setup
  • All 6 platforms, fully custom
  • Vertical micro-drama experience
  • New custom UI / UX design
  • Full hybrid monetization
  • Advanced monetization rules
  • Dedicated project manager
  • Updates + fair-use allowance
Discuss Studio ↗

Enterprise

A bespoke OTT ecosystem.

Let's talk
custom pricing
Custom setup and scope
  • Custom OTT ecosystem
  • Vertical micro-drama experience
  • Bespoke design system
  • Custom revenue engineering
  • Private / dedicated infrastructure
  • Dedicated team + SLA
  • Custom commitment term
Contact sales ↗
From idea to play

A clear path
to your first audience.

Start with a working session so your plan, platforms and launch scope are aligned from the beginning.

01 / Define

Shape your launch.

Confirm your deployment approach, priority platforms, monetization, content volume and required integrations.

02 / Beta

Branded beta in 4–6 weeks.

An approximate timeline for your initial branded experience, based on confirmed scope and readiness.

03 / Customise

Custom UI / UX in ~8 weeks.

For projects requiring full custom design. Timing depends on requirements, assets, content and app-store approvals.

The details that matter

Before you
press play.

Clear answers for your next decision.

The platform, updates, support and a fair-use infrastructure allowance are bundled in. Design, monetization, device support and service levels vary by plan. Exact allowances are confirmed in your final scope.

Yes. Launch has a ₹1,00,000 setup fee, Growth ₹2,00,000 and Studio ₹3,00,000. Enterprise setup is custom. Setup for the separate ₹49,000/month Micro Drama Only plan is to be confirmed with sales.

Growth, Studio and Enterprise include the vertical, swipe-first micro-drama experience. You can also choose the separate Micro Drama Only plan at ₹49,000/month. Launch does not include micro dramas.

For the standard OTT plans, annual prepayment gives you 2 months free: pay 10 times the monthly recurring price for 12 months. One-time setup remains separate. Confirm eligibility and terms for Micro Drama Only with sales.

Launch, Growth and Studio have a 12-month minimum commitment, even with monthly billing. Enterprise and Micro Drama Only terms are confirmed separately.

SVOD is subscription access, TVOD is paying for individual content, and AVOD is advertising-supported viewing. Hybrid combines models. Availability depends on your plan.

This proposal covers the OTT platform for your content. Content production is not listed as an included service and would need a separate discussion.

Your next story deserves
its own platform.

Let's turn your content plan into a launch plan.

Plan my launch ↗
Get started Schedule a call