Choosing the promotion methods can significantly impact how successful your event will be in today’s market. Many brands have established their place in the online hierarchy as they know well that it can help them to promote their event efficiently. This helps them to leverage excellent results and drive more audiences in less time. If you want to know how to leverage instance results, then learn how to market online events.
According to the Content Marketing Institute report, approximately 73% of B2B marketers are listed as “in-person events” on the top B2B marketing tactics. That statistic can raise questions like how you can host a successful event for your business and how you can market the same to make it a grand success.
Making the event successful during the time of social distancing has become much more difficult for individuals. Thus it becomes vital for individuals to pay attention to various tactics that can help them make their event successful.
Top Tips to Consider for Marketing Your Event Online
In response to COVID-19, most digital marketers are leveraging the power of webinars and video conferencing to hold live events. If individuals are planning to host an online event, they need to keep various things in mind. They need to consider promotional strategies that would be used for an in-person event to apply when hosting a webinar.
Undoubtedly marketing any of the events online is one of the most difficult tasks. Still, it can become more comfortable when any individual considers involving the right marketing tactics in their event marketing strategy. Following online marketing tips can help you find an ideal audience and convert them into paying customers in less time.
One of the reports represents that online marketing tactics can help you increase potential leads by 20 to 40%. Your event can be epic! by paying attention to various marketing tactics. There are numerous benefits that event organizers can leverage by considering paying attention to different marketing tactics; these benefits include the following:
- Continued engagement with clients
- Increase potential leads.
- Cost-effectiveness.
- Reduced expenses.
- Wider audience access.
- Increased brand awareness.
Undoubtedly online marketing has changed the event landscape to a great extent. It has made it easier for you to reach a huge audience base globally. There are countless tactics and tips that you can consider to market your event online and make your event the next grand success in a short time. Learn to know how to market your event online without investing a great penny in the same.
Promote Event on Your Site
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Make sure to develop a unique event page for your event. It was found that 51% of the audience who land on your webinar’s page gets converted. Now you might be wondering about how to make a landing page for an online event. The answer is straightforward; you can start by developing a landing page that helps you to provide an excellent online experience that contains all the essential information that acts as a home base for attendees’ needs.
It can help you sell the event you have hosted; you can optimize it with registration information, speaker bios, logistics, agendas, directions or log in details, etc. Keep in mind that the average attendee duration is 54 minutes; keep in mind that the duration of attendance impacts how easy it is to get into the event.
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Use Your Network
A report by the Global Web Index (GWI) shows that 29.5% of all internet users consider reading brand emails from a company they follow. Use your email, contact lists, or newsletter to leverage numerous advantages by sending an invitation to ensure their involvement with the event. If possible, set up a drip campaign to help you deliver tailored messages about the event you are considering hosting leading up to the date.
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The above figure shows that 55% of registrants viewed the webinar recordings. Hence it becomes vital for you to analyze past attendance. If you have hosted the event in the past? Then start sending your event information to previous members who have attended your hosted event in the past. This can help you to know what number of audiences are ready to be interested in becoming part of the event you hosted.
Share it Socially
In this time of social distancing, 33.4% of all internet users spend their time on social platforms. As of 2019, internet users spend around 144 minutes per day on social platforms, which was higher than the previous year as it was found around 142 minutes during the past year.
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Today, around 97% of B2B marketers are considering making use of LinkedIn because it helps them build brand awareness. It is quite easy for you to create an event through the LinkedIn platform and invite more connections to join the event, just like the Facebook platform.
The event organizers can also consider using other social media platforms like Instagram, Twitter, and many more to market their hosted event, ensuring their event’s success. Also, consider making use of your connections and related hashtags to promote your webinar organically. You can also use sponsored updates to enhance the visibility of your hosted event, find engaging groups, and share the details of your event to let more and more people know about the same.
Leverage Content
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Almost 5.16 billion people globally use the internet as of Jan 2023, encompassing 64% of the global population. Thus it becomes vital for the event organizers to consider marketing their event digitally. A report by GlobalWebIndex shows that 92% of internet users prefer watching videos online. Ensure to distribution and creation of event materials to promote the event online.
Instagram, YouTube, Facebook, and many more are terrific platforms that help you to promote your video content to enhance your quickly ensuring your event success. You can include footage from previous in your video, speakers in action, and much more. You can also focus on paid ads to target your business in no time.
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In the same survey, it was also noted that more than 53.8% of people strongly trust those brands who prefer to run online promotions. If you are hosting a paid event online during the tough time of social distancing, free ticket giveaways are one of the best ways to help you create buzz and excited attendees. Also, keep the buzz going on other social media platforms; this will help you to make your event a next grand success.
Invest in Paid Ads
Create a retargeting display campaign; this can help you have a quick look into the number of audiences who have viewed your event page but haven’t registered for the event. You can take the support of social media ads to retarget those people who have visited your event page previously. Ensure that your event is promoted to the right target audience, also make sure to target the right audience on social media platforms like Linkedin, Twitter, Facebook, and many more.
Ending Note
Online marketing is one of the great ways to promote your events because there are numerous ways and possibilities for how you can market your event online. The numerous options can be overwhelming, but you do not have to incorporate all the tips into marketing your event online. You can choose some of the best event marketing ways to leverage excellent results for the event that you have hosted online.
Choose your favorite marketing tactic and start testing it with the group of the audience whom you want to target. Keep a record of what works and also ditch what doesn’t work for marketing your event online. You can take the support of working ways when you host the event and are looking for more new ways to market the same online.
You can also consider taking the support of a professional company to help you to market your event and make it a big success or can invest in an app like Eventbrite which makes everything easier for you. From hosting events to creating tickets and promoting your event, our advanced event ticketing platform makes everything easier for you.
Frequently Asked Questions
How do I make a standout landing page for my online event?
Craft a visually appealing landing page with essential event details, including registration info, speaker bios, and agendas. The landing page acts as a home base for attendees and significantly influences conversion, with 51% of visitors converting.
Can my network help promote my online event?
Yes, use your email lists and newsletters. A drip campaign leading up to the event can deliver tailored messages. Past attendees, who already showed interest, can also be targeted for increased participation.
What’s the role of social media in event marketing?
Social media platforms are crucial, with 33.4% of users spending time there. Platforms like LinkedIn, Instagram, and Twitter can be utilized to create and promote events, ensuring wider audience access and increased brand awareness.
How do I measure the success of my online event marketing efforts?
Track metrics such as website traffic, registration numbers, and engagement on the open-source event ticketing system. Analyze post-event surveys for attendee feedback. These metrics provide insights into what worked well and areas for improvement.
How can content boost my online event’s visibility?
Leverage the preference for online videos (92% of users) by promoting video content on platforms like Instagram and YouTube. Paid ads and free ticket giveaways can create excitement, contributing to a successful event.
Are paid ads necessary for event promotion?
While not mandatory, retargeting display campaigns and social media ads can effectively reach potential attendees who visited your event page but haven’t registered.
How to ensure continued client engagement through online events?
Develop a unique event page, use personalized email invitations, leverage social media, and incorporate successful past marketing strategies to maintain client engagement. Keep the buzz alive on various channels for maximum impact.
How can I effectively utilize email marketing for my online event?
Craft engaging emails with compelling content and event details. A well-executed drip campaign can gradually build anticipation, keeping potential attendees informed and interested leading up to the event.
What are the key benefits of hosting webinars for event promotion?
Webinars offer a cost-effective way to engage a global audience. With 73% of B2B marketers considering in-person events as a top tactic, webinars provide an effective alternative, allowing continued engagement, increased leads, and reduced expenses.
Is it important to analyze past event attendance for future promotions?
Yes, analyzing past attendance provides valuable insights. Reaching out to previous attendees creates a sense of familiarity and can gauge the level of interest in your upcoming event.
How do I create engaging content for my online event?
Tailor content to your audience’s preferences. Use videos, testimonials, and interactive elements. Focus on what resonates with your target audience and consider collaborating with industry influencers for added credibility.
Can social media platforms other than LinkedIn be effective for event promotion?
Absolutely. Platforms like Instagram, Twitter, and Facebook offer diverse audiences. Utilize relevant hashtags, engage with groups, and share event details organically to maximize exposure and attract a broader audience.
What are the key considerations for a successful retargeting display campaign?
A successful retargeting campaign identifies individuals who visited your event page but didn’t register. Tailor your ads to reignite interest, reminding them of the event’s value and encouraging them to sign up.