Users can turn to numerous apps and websites when organizing an event. Besides creating the event, they can also buy or sell tickets for a particular event right through the event organizing platform. However, there are plenty of scam websites that can cause harm to an event or the users who are looking to buy tickets for a special event. Thus, businesses need to understand how to start an event ticketing platform following a few simple steps and how it benefits their organized event.
What is an Event Ticketing Platform?
The system enabling users to search, create, and promote local and other events according to their requirements is called an event ticketing platform. The service charges a specific fee to event organizers in exchange for online ticketing services, except the event is free. Now if you’re aware of what an event management platform is, let’s go through how to start an event ticketing platform completely hassle-free.
Launching Your Own Event Ticketing Platform: A Comprehensive Guide
The online event ticketing market is valued at 55.40 billion in 2022. The global event ticketing market is expected to increase at a CAGR of 6% between 2023 and 2030.
Source: (Grand View Research)
Statista report shows that event ticket revenue is estimated to reach around $85.07bn by 2024. It is predicted to grow at an annual growth rate of 2.54%, resulting in an anticipated market volume of $94.06 billion by 2028.
The market’s most extensive segment is Sports events, with a market volume of US$9,597m in 2020. Compared to global, the highest revenue is generated in the U.S.; it was around 314m in 2020.
Source: (Statista)
Another report by IBISWorld shows that online event ticket sales in the United States market were around 9.5% in 2020; however, the annualized market size was about 10.8% between 2020 and 2026.
For event planners, getting the best ticket distribution platform to sell their tickets is essential, especially for a comparatively new event that does not have as much coverage.
Are you passionate about events and want to embark on an entrepreneurial journey? Starting an event ticketing platform might be the perfect venture for you. With the rise of online ticketing services and the increasing demand for hassle-free event management, this space has ample opportunity. In this guide, we’ll walk you through the essential steps to kickstart your own event ticketing platform.
Market Research and Planning
Before diving into the development phase, conduct thorough market research to understand your competitors, audience, and industry trends. Identify niche markets or underserved segments where your platform can excel. Develop a strong business plan outlining your objectives, revenue streams, marketing strategies, and operational requirements.
Choose a Business Model
Based on your research and objectives, determine your platform’s business model. Common models include charging a commission per ticket sold, subscription-based pricing for event organizers, or a combination of both. When deciding on your business model, consider factors like pricing competitiveness, profitability, and scalability.
Develop Your Platform
Collaborate with experienced developers or event management platform development companies like us to build a user-friendly and robust ticketing platform. Ensure your platform offers essential features such as event listings, ticket purchasing, payment processing, seat selection (if applicable), event promotion tools, and analytics. Prioritize security measures to safeguard user data as well as transactions.
Design and User Experience
Invest in visually appealing design to enhance user experience. Don’t forget to pay attention to responsive design principles to ensure seamless accessibility across multiple devices. Focus on creating an intuitive booking flow, clear event descriptions, and easy navigation to streamline the ticket purchasing process for users.
Secure Partnerships and Inventory
Forge partnerships with event organizers, venues, promoters, and artists to secure your platform’s diverse range of events. Negotiate favorable terms and agreements to access exclusive events and ticket allocations. Build a comprehensive inventory of events spanning various categories to cater to diverse audience preferences.
Marketing and Promotion
Develop a multi-channel strategy to promote your platform and attract users. Leverage channels like social media, email marketing, SEO, content marketing, and other techniques to help you reach your target audience. Collaborate with influencers, bloggers, and industry partners to amplify your reach and credibility.
Customer Support and Engagement
Prioritize excellent customer support to foster trust and loyalty among users. Offer multiple support channels like email, live chat, and phone support to address inquiries and resolve issues promptly. Implement feedback mechanisms to gather user insights and continuously enhance your platform based on user feedback.
Compliance and Legal Considerations
Ensure compliance with relevant laws & regulations governing ticket sales, data protection, and online commerce. Secure necessary licenses and permits and establish transparent terms of service, privacy policies, and refund policies to protect your ticket-selling platform and users’ data.
Continuous Innovation and Adaptation
Stay abreast of industry developments and evolving consumer preferences to adapt your platform accordingly. Invest in technology upgrades, feature enhancements, and user experience optimizations to stay competitive. Continuously innovate to differentiate your platform and provide added value to users and event organizers.
Measure Success and Iterate
Define key performance indicators (KPIs) to track the success of your platform, such as ticket sales, user engagement, customer satisfaction, and revenue growth. Analyze data regularly to identify modern trends, possibilities, and areas for improvement. Iter your strategies based on insights from data analysis to drive continuous growth and success.
How to Start Your First Event with an Event Ticketing Platform?
When the organizer plans an event, they work hard to make it perfect and successful. However, selling event tickets, getting attendees, and managing the event effectively is challenging. It becomes more complex, especially when you are in the middle of organizing and decorating caterers. Hence, every event planner requires influential event ticketing and organizing software.
The open-source event ticketing platform will help save a tremendous amount of time and help to improve event ticket sales. There are various things that event organizers need to consider to make their organized event a subsequent grand success.
Check how to start your first event with an event ticketing platform for your business. Organizers are provided with a powerful and feature-rich solution that enables them to perform various activities accurately; these include:
Event Creation
Event organizers can create an event on the platform by following simple steps. They must enter various details, such as the event title and type.
Modify/Delete Events
The authorized organizer can access or modify the event they had created. They are also entitled to delete any events they choose through the platform.
Book an Event Ticket(s)
Users can book tickets and events of their choice hassle-free.
Cancel Event Booking
If any users want to cancel the booked ticket for any of the events, then the platform helps manage all of them systematically.
Event Map
The event organizer is allowed to add the event map after entering the event location. This helps visitors find the event destination without any hassle.
Q.R. Code
Users can purchase event tickets directly through the platform. Once the audience purchases a ticket, a unique QR code ID is generated. The QR code for any of the tickets will be sent via email.
There are many more options available in event ticketing platforms that make it easier for organizers to create and complete the event successfully and without hassle. These features include:
- Event Category & Sub-category
- Bookmark Events
- Manage Events
- Latest Event Orders
- Revenue Earned
- Public/ Private Event Option
Summing It Up
Launching an event management app or ticketing platform requires careful planning, diligent execution, and a relentless focus on delivering value to users and stakeholders. By following these steps and staying adaptable in a dynamic market landscape, you can build a thriving platform that enhances the event experience for organizers and attendees alike. So, are you ready to embark on your journey to revolutionize event ticketing? Let’s make it happen!
Remember, you don’t have to go it alone. Alphanso Technology specializes in creating customized solutions for event ticketing platforms. With our expertise and experience, we can help you navigate the complexities of development, design, and deployment.
Whether you need assistance building your platform from scratch or enhancing an existing one, our dedicated team is here to support you every step. Together, let’s turn your vision into reality and create an exceptional event ticketing experience for users around the globe. For more information email at sales@alphansotech.com.
Frequently Asked Questions (FAQs)
What is an event ticketing app?
An event ticketing app is an online service that helps organizers sell event tickets and attendees buy them.
How does an event ticketing platform work?
Event ticketing platforms typically allow event organizers to create accounts, list their events, set ticket prices and availability, and manage ticket sales. Event platforms offer features like seat selection, event reminders, and mobile ticketing for added convenience.
What are the advantages of using an event ticketing platform?
Benefits include reaching a wider audience, streamlining ticket sales, accessing analytics, and enhancing the event experience.
How do I choose the right event ticketing platform?
Consider factors like pricing, features, user experience, customer support, and integration options to find the best fit.
What features should I look for in an event ticketing platform?
Look for event listing creation, ticket management, secure payments, analytics, promotional tools, and attendee engagement features.
Can I use an event ticketing platform for both online and in-person events?
Yes, many platforms support both online and in-person events with flexible ticketing solutions.
How secure are transactions on event ticketing platforms?
Platforms prioritize security with encryption, compliance with industry standards, and measures to prevent fraud.
How can Alphanso Technology help me start my event ticketing platform?
Alphanso Technology specializes in creating customized solutions for event ticketing platforms. We offer end-to-end development services, from conceptualization to deployment, to bring your platform to life.
How can I get started with Alphanso Technology to launch my event ticketing platform?
Simply email us at sales@alphansotech.com. Our team will discuss project requirements, provide recommendations, and create a tailored plan to kickstart your event ticketing platform.