Hashtags have become a game-changer for social media engagement, especially when it comes to events. Whether you’re organizing a conference, launching a product, or hosting a webinar, the right hashtags can amplify your reach, spark conversations, and make it effortless for attendees to share their experiences.
But to truly stand out in the crowded online space, you need a smart social media strategy. A powerful way to get attention? Using the right #hashtags.
One of the most used hashtags on Instagram is #love, which has been used in more than two billion posts on the social media platform. Whereas #Instagood and #instagram stood second with one billion times usage as of early 2024.
Hashtags serve as a bridge, connecting people to topics they’re passionate about. By consistently using a well-chosen event hashtag, you can ignite conversations, build excitement, and ultimately drive ticket sales.
However, not all hashtags are created equal. Simply stringing together random words won’t magically attract new followers. The key is to be strategic—choose hashtags that are relevant, engaging, and easy to remember. A well-crafted hashtag can be the difference between getting lost in the noise or making a lasting impact online.
What is an Event Hashtag?
Event Hashtags are specific hashtags created and used for promoting and engaging audiences around an event on social media. They help attendees, organizers, and followers connect, share updates, and track conversations related to the event.
For example, if you’re hosting a tech conference called “TechSummit 2025,” you might create a hashtag like #TechSummit2025. This allows attendees to easily find posts about the event, share their experiences, and interact with others.
Hashtag Marketing in 2025: What’s Changed?
Many people still approach hashtag marketing the same way they did in 2015 or 2016, but social media has evolved significantly. One of the main reasons people believe hashtag marketing is no longer effective is that they’re using outdated tactics.
Back then, a ‘hashtag search’ was the primary way to discover relevant topics within a niche. Today, algorithms are far more advanced. Users can now type full words or questions into search bars to find exactly what they need—without relying solely on hashtags.
With Instagram’s meta AI search tool on mobile devices, discovering relevant content has never been easier. So, how will hashtag marketing work in 2025 and beyond?
Adam Mosseri, head of Instagram, recently revealed that hashtags don’t directly boost reach. Instead, they categorize posts by topic, making it possible for non-followers to discover your content when searching for a related keyword.
Hashtags signal to algorithms what your content is about, helping you reach new audiences organically.
Understanding these changes is crucial for refining your social media strategy. Let’s dive deeper into how you can effectively use hashtags to maximize your campaign’s impact.
Understanding the True Power of Hashtags in 2025 (And Beyond)
A key for successful hashtag marketing is using different phrases to help your audience find you with ease. Hence, when using Instagram hashtags, you need to be specific about whom you want to reach.
For example, if you’re hosting an event for Sneaker Con, a strong sense of community, you can use trending hashtags such as #fashion. This hashtag is used by more than 812.7 million people on Instagram.
Source: (Search Logistics)
Broader hashtags don’t specify which fashion group you want to target on Instagram. Using general hashtags will show your post to anyone interested in Fashion. If you want to target those interested in sneakers, use hashtags as #sneakers or #sneakerhead.
“Don’t prefer trending hashtags; select ones that are relevant to your post as well as target audience.”
You need to research and use relevant event hashtags (keywords) to reach a wider audience. Hashtags are no longer just for discovery—they’re now AI-driven, interactive, and platform-specific, shaping event engagement like never before. Here’s what’s new:
🔹 AI-Powered Hashtag Suggestions – Platforms analyze event themes & audience behavior to suggest optimal hashtags.
Example: A tech summit may get AI-suggested hashtags like #FutureOfAI instead of generic ones like #TechEvent.
🔹 Event-Specific Hashtag Communities – Brands foster ongoing engagement before, during, and after events.
Example: Coachella’s #Coachella2025 creates a year-round community for fans, not just attendees.
🔹 Hashtags in AR & VR Experiences – Event-based digital interactions use hashtags for immersive storytelling.
Example: A music festival with AR filters promoting #VirtualFrontRow lets users feel part of the action remotely.
🔹 Hyper-Personalized Hashtags for Audience Segments – Tailored hashtags drive niche engagement.
Example: At a startup conference, #AIStartups might target tech founders, while #InvestorMeet connects VCs.
🔹 Voice & Video Hashtag Recognition – AI picks hashtags from live speeches & video captions.
Example: A keynote speaker discussing sustainability? The event app might auto-tag it as #GreenInnovation.
🔹 Geofenced Hashtags – Location-based hashtags boost in-person engagement.
Example: Attendees at a sports arena using #GameNight2025 see exclusive real-time content & offers.
Event Hashtags: Which Approach Helps You Reach a Greater Audience?
Event hashtags do more than categorize content—they drive conversations, foster community engagement, and make it easier for attendees to share their experiences in real time. Consider these statistics:
- Tweets with marketing hashtags get 100% engagement compared to those without.
- 70% of Instagram users follow at least one hashtag to keep up with content they love.
- During major events like the Super Bowl, event-related hashtags have generated billions of impressions within hours.
Hashtag marketing isn’t what it used to be. Gone are the days of stuffing posts with generic hashtags in hopes of going viral. Social media algorithms have evolved, and so should your hashtag strategy.
A well-planned event hashtag can boost awareness before, during, and even after your event, extending its lifespan beyond the actual day. Let’s dive into how you can leverage event hashtags effectively in 2025.
Keep It Unique & Memorable
A great event hashtag should be specific, short, and easy to remember. Instead of a generic #MarketingConference, try #MarketingSummit2025 to make it stand out.
Incorporate Your Brand
Your hashtag should reflect your brand or event theme. For instance, #AdobeMAX2025 is instantly recognizable as Adobe’s creative conference.
Make It Easy to Spell
Avoid complicated words, abbreviations, or numbers that might confuse users. A simple hashtag means more people will use it correctly.
Check for Existing Usage
Before finalizing your hashtag, search for it on social platforms to ensure it’s not already widely used for an unrelated topic.
Encourage Attendees to Use It
Promote your hashtag across all event materials, including social media, event pages, email campaigns, and even printed banners at the venue.
Event Hashtags in 2025: What’s New?
Many marketers still use hashtags the same way they did in 2015, but the game has changed. Here’s what’s different in 2025:
Hashtags Don’t Directly Boost Reach: Adam Mosseri, head of Instagram, has stated that hashtags no longer increase post reach but instead help categorize content, making it easier for users to find relevant posts.
AI-Powered Search is Taking Over: Instagram, TikTok, and LinkedIn now prioritize AI-based search queries over simple hashtag searches. This means your hashtag should complement well-written captions that include relevant keywords.
Trending Hashtags Have a Shorter Lifespan: Viral hashtags burn out quickly. Instead of chasing trends, focus on branded, long-term event hashtags that build consistency over time.
Examples of Successful Event Hashtags
#Oscars2024 – Used by millions of viewers worldwide, making it a go-to for real-time event engagement.
#CES2025 – The official hashtag for the Consumer Electronics Show, widely adopted by brands, media, and tech enthusiasts.
#Coachella2025 – Used by festival-goers, influencers, and sponsors to share their experiences.
List of Social Media Hashtags by Category and Platform
There are various hashtags you can consider using for your event. The usage depends completely on what type of event you’re considering to host. Check the list below to know the number of followers.
Music Festival Hashtags
| Hashtag | Instagram Posts | TikTok Posts | Facebook Posts |
| #electronicmusicfestivals | 3.6k | 599 | 1.2k |
| #metalfestivals | 8.8k | 603 | 2.3k |
| #reggaefestival | 91.7k | 3k | 4.5k |
| #edmfestival | 579k | 18.1k | 12k |
| #housemusicfestival | 26.6k | 638 | 3.7k |
| #ravefestival | 16k | 2.9k | 1.8k |
| #countrymusicfestival | 105k | 5.4k | 8.6k |
| #technomusicfest | 23.4k | 19 | 1.5k |
| #indierockfest | 1.1k | 124 | 900 |
| #jazzfestival | 418.8k | 6.4k | 15.2k |
Live Performance and Concert Hashtags
| Hashtag | Instagram Posts | TikTok Posts | Facebook Posts |
| #livebandperformance | 14.3k | 1.4k | 3.2k |
| #liverockconcert | 869 | 60 | 580 |
| #rapconcert | 34.8k | 4.6k | 6.1k |
| #livemusicshow | 28.4k | 1.2k | 5.4k |
| #thrashmetalshow | 431 | 106 | 240 |
| #livemusicla | 31.9k | 680 | 7.8k |
| #nyclivemusic | 52.6k | 2.2k | 9.3k |
| #jazzclub | 464.9k | 10.9k | 20.7k |
| #livemusicvenue | 466.8k | 6.9k | 18.4k |
| #rockgig | 25.7k | 640 | 4.1k |
Event Industry and Event Planner Hashtags
| Hashtag | Instagram Posts | TikTok Posts | Facebook Posts |
| #brandactivations | 42.2k | 1.3k | 5.2k |
| #experientialmarketingevents | 127 | 196 | 87 |
| #eventsponsor | 23.8k | 313 | 2.1k |
| #corporateeventdecor | 9.7k | 187 | 1.5k |
| #vendorbooth | 34.4k | 6.1k | 4.9k |
| #outdoorvenue | 147k | 4k | 12.5k |
| #concertlighting | 139k | 4.3k | 11.3k |
How to Create a Great Branded Hashtag for Your Event
A well-crafted event hashtag helps generate buzz, encourage engagement, and extend the conversation beyond the event itself. Here’s a step-by-step guide to making the most of your branded hashtag before, during, and after the event.
Before the Event: Setting the Foundation
Choose a Unique & Memorable Hashtag – Ensure it’s short, relevant, and easy to spell. Avoid generic phrases to prevent overlap with unrelated content.
Example: Instead of #MarketingConference, use #MKTGNext2025.
Promote the Hashtag in Advance – Include it in promotional materials, email campaigns, event registration pages, and social media posts.
Encourage Early Engagement – Get speakers, sponsors, and attendees involved by using the hashtag in pre-event discussions, countdowns, and teaser content.
During the Event: Maximizing Engagement
Display the Hashtag Prominently – feature it on stage screens, printed materials, social walls, and livestream overlays to remind attendees to use it.
Encourage Live Posting – Prompt attendees to share insights, photos, and experiences using the hashtag. You can incentivize participation through contests or giveaways.
Monitor & Interact in Real Time – Engage with user-generated content by liking, commenting, and resharing posts to boost visibility and encourage more participation.
After the Event: Keeping the Conversation Alive
Share Event Highlights – Use the hashtag to continue sharing key takeaways, speaker quotes, and photos from the event.
Collect & Showcase User-Generated Content – Compile the best posts into a recap blog, video, or social media carousel.
Encourage Post-Event Discussions – Use the hashtag for follow-up conversations, Q&As, and feedback to keep attendees engaged until the next event.
Start Using Event Hashtags in Your Marketing Strategy
Incorporating hashtags into your social media strategy can feel overwhelming—especially when it comes to picking the right ones.
But don’t worry, we’ve done the hard part for you.
You now have a curated list of relevant event hashtags designed to help social media platforms understand your content and reach the right audience. Simply choose the ones that align with your event brand, use them consistently, and track their performance on Instagram and TikTok.
With an app like Eventbrite, you can go a step further—create unique tracking links, receive real-time insights directly on your phone, and turn your data into easy-to-read graphs and charts.
Start leveraging event hashtags today and boost your event’s visibility like never before!
FAQs: Using Event Hashtags in Your Marketing Strategy
Why should I use event hashtags in my marketing strategy?
Event hashtags help increase visibility, improve engagement, and make it easier for attendees to find and share content related to your event. They also help social media platforms categorize your posts and show them to the right audience.
How do I choose the right hashtags for my event?
Select hashtags that are:
- Unique (Avoid generic terms.)
- Relevant (Align with your event’s theme and audience.)
- Concise & Easy to Remember (Short and Simple)
Should I create a branded event hashtag?
Yes! A branded hashtag (e.g., #MKTGNext2025) makes it easy for attendees to find and engage with event-related content. It also helps build a sense of community and makes post-event tracking easier.
How many hashtags should I use per post?
Instagram: 3–5 highly relevant hashtags for best engagement.
TikTok: 3–5 focused hashtags, balancing trending and niche options.
Twitter (X): 1–2 hashtags to keep the post concise and effective.
Can I use trending hashtags with my event hashtag?
Absolutely! Combining your branded event hashtag with trending or industry-specific hashtags increases discoverability and broadens your reach.
Can I use the same event hashtag every year?
Yes, but it’s often best to update it to reflect the year (e.g., #TechSummit2024 → #TechSummit2025). This helps differentiate content and keeps it relevant. However, if your event has an ongoing community, a timeless hashtag (e.g., #TechSummit) can work, too.
Can hashtags help with event sponsorships?
Definitely! If your hashtag gains traction, sponsors can use it to track engagement and measure brand exposure. You can also create a co-branded hashtag (e.g., #EventXBrand) for additional exposure.
Should I use event hashtags on LinkedIn?
Yes! While LinkedIn isn’t as hashtag-driven as Instagram or TikTok, using 2-3 relevant hashtags in event posts can boost visibility, especially for professional conferences and networking events.