Your event venue is booked, a date is set, and it’s time to get an audience to show. Do you want to know how to get more audience to your event? It might be a little, but you don’t have to be; we have listed the top 8 tips for creatively marketing your event. Read the blog to find which are those that help you get to drive more attendees and sell tickets with ease.
According to a McKinsey report, every business needs a full-funnel marketing strategy. As there is a dramatic change in customer behavior due to the pandemic, it becomes crucial for brands to opt for driving full-funnel marketing tactics that help them reach their targeted audience and deliver the message in the best possible manner.
More than 60% of people opted for new norms and behavior due to economic pressures. Hence as an event planner, you need to consider engaging ways that help to sell more tickets for your event. You now require a big budget to attract more audiences; consider the best event marketing practices for filling a room.
When to Promote Your Event? What is the End Goal for Event Marketing?
It’s critical to keep lead times in mind while event promotion, such as any entertainment booking or event sponsorship, must be done in advance. For example, if your event features live entertainment or music, you can choose to get in touch with musical groups and artists who are going to perform as soon as possible. You need months to make all the arrangements for an event.
The primary goal of hosting an event is to have great ROI reflected in the monetary return and the leads captured at the event. The initial planning stages include planning the event schedule and searching for sponsors; however, many event planners agree that the next key is successfully promoting an event to the right audience.
8 Ways to Promote Your Next Event
Properly marketing the event directly impacts how successful your event will be. For those brands who have established a place in the online hierarchy, their event advertising efforts don’t have to be creative or intense. Events such as inbound are established enough to make a certain level of attention.
However, if you are hosting your first event using an app similar to Eventbrite or have yet to see an online authority, you need creative ways to stand out. This guide to event marketing for in-person and online events will help you drive meaningful engagement and increase event attendance.
Create Content to Promote Your Event
No matter what event category you want to market online, leaving it empty is not a better option. In a simple sentence, it can be said that your content marketing efforts should overlap the event promotion. For example, if you are hosting a weekly podcast, then it becomes crucial for you to plug your event during the podcast.
Take advantage of the chance to promote your event on all the platforms that you control, especially when you are dealing with the targeted audience. However, it’s essential to recognize the practicality of the approach. Most of your audience is busy, and although they want themself updated with all your content, there is a chance that they will miss the event’s official announcement.
Your targeted audience might plan to sign up but need to remember to catch the digital event. Hence it becomes crucial for you to create content that helps you promote the event in the best possible manner. Ensure your content provides tangible value, don’t make it purely self-promotional.
Create a Unique Event Page
Whether you are hosting a digital or in-person event, a creative, unique event page on your event management website is crucial. It helps your audience take it seriously and is a hub for event information.
Ensure to make it incredibly fancy; what matters is listing the relevant information about your event. You can also provide an FAQ section to address the most common issues your target audience might wonder about.
Promote Events on Social Channels
Social media usage is a popular activity these days. In 2021, more than 4 billion people used social channels; this number is expected to surpass six billion by 2027. Hence using social media to promote your events is worth it. You can’t imagine online event promotion without addressing the importance of social channels.
While creating your event page on the social platform, don’t forget to:
- Add event images and videos
- Update event information
- Remind attendees about the event ticket booking closer
- Provide a quick call to action to make it easier for attendees to take action
Promote Events With Social Media Ads
You might need to learn about the power of social media ads; it’s an effective way to create awareness and drive more engagement for your event. Why do you promote your event using social ads? The answer is simple: organic traffic is plausible on social channels.
Hence, if you are paying for exposure, the benefits you reap are worth the price of admission.
Snapchat, Instagram, Facebook, and other social channels have the most accessible ad system, making social ads a no-brainer when advertising your event.
Be creative and create ads that encourage attendees to share UGC. No matter which social platform you choose, using ads to maximize the potential for exposure matters.
Embrace The Power of Online Contests
You might be aware of social media content; it’s not new to you and me, right? It has the undeniable potential to create awareness about your online event.
You can offer event tickets to the winner; the primary criteria are that you need to share information about the event on the social media page. Social content is an effective way to provide value and encourage event promotion.
Share Event-related Videos
Creating videos related to events and sharing them on different online platforms is an impressive way to engage more audiences. You can create a video of the speakers and post it on your website, social media, and other sources.
It is a much more accessible and more effective way to promote your event. If you ask the favor of speakers, they will happily speak about your event, and later you can use this video content to engage the followers who love listening to the speaker and like their speech.
Word of Mouth
Enables your attendees or audience to share your event information with friends and family on different platforms such as Twitter, Facebook, LinkedIn, and others. Encourage them to share word of mouth and do marketing for you.
Using Industry Influencers
Contacting industry experts or influencers proves beneficial for you. Check their following on social platforms and blogs; if you find the targeted audience right for your event, you can ask them to share information about it. You can invite these people to the online event, and you can get fantastic coverage on their blogs about your event.
Conclusion
Event advertising is a challenging task. No matter how experienced a business you are or how expansive your network is, getting audience interest for digital and in-person events isn’t easy. However, many tools and social platforms help you reach your targeted audience and drive meaningful engagement.
You must understand how effective an event promotion campaign is, hence choosing a suitable marketing tactic for advertising your event. If you are looking to host a successful event online, our Eventbrite clone script is the perfect platform to choose from; it makes it easier to create, manage, and easily advertise hosted events. Contact us to learn how our event management app helps you achieve your goals.
Frequently Asked Questions
What is event marketing?
Event marketing involves promoting and creating awareness for an event to attract attendees, sponsors, and generate overall interest.
Why is it essential to start event promotion well in advance?
Starting event promotion early allows for ample time to make arrangements, build anticipation, and reach a broader audience.
What is the primary goal of event marketing?
The primary goal is to achieve a high return on investment (ROI) by generating monetary returns and capturing leads during the event.
How can a new or lesser-known brand stand out in event marketing?
New or lesser-known brands can stand out by employing creative strategies, such as content marketing, leveraging social media, and collaborating with influencers.
Why is content creation crucial for event promotion?
Content creation engages the audience and effectively promotes the event by providing value and avoiding purely self-promotional content.
How can you make your event page more attractive?
Create a unique event page with relevant information, visually appealing elements, and an FAQ section to address common questions.
What is the significance of social media ads in event promotion?
Social media ads are highly effective in creating awareness and driving engagement, leveraging the vast user base of platforms like Snapchat, Instagram, and Facebook.
How can online contests contribute to event promotion?
Online contests, offering event tickets as prizes, encourage participants to share information on social media, creating awareness and engagement.
Why choose our event management platform?
Alphanso Team offers an event management platform with in-built marketing tools, streamlining your event promotion efforts for increased efficiency and success. For inquiries, contact us at sales@alphansotech.com.