In the fast-evolving digital era, Millennials and Gen Z are shaping trends across industries. One service category that has seen significant growth and interest among these younger generations is FAST (Free Ad-Supported Streaming TV) services. But what makes the FAST TV app so appealing to these demographics? Let’s dive into why FAST services are gaining popularity among Millennials and Gen Z.
What are FAST (Free Ad-Supported Streaming TV) Services?
FAST (Free Ad-Supported Streaming TV) services refer to a streaming model that provides viewers with free access to a wide variety of TV shows, movies, and live channels in exchange for watching advertisements. Unlike subscription-based platforms like Netflix or Disney+, FAST services rely entirely on ad revenue to sustain operations, offering a cost-free viewing experience.
Key Features of FAST (Free Ad-Supported Streaming TV) Services
- No Subscription Fees
- Ad-Supported Model
- Linear and On-Demand Content
- Device Compatibility
- Global Reach
Key Statistics Highlighting the Popularity of FAST Services Among Millennials and Gen Z
Gen Z watches three times more streaming content than watching live TV. They spend almost 1 hour and 51 minutes streaming. Whereas the millennials spend 1 hour and 58 minutes streaming.
Source: (The Current)
The average American spends 1 hour and 40 minutes watching streaming channels and the same time on live TV, this indicates that the attrition of linear television is happening at a generational level. The most popular streaming platform for Gen Z is Netflix (75%) while other competitors lag behind Hulu (54%), Disney (48%), and Amazon Prime Video (40%) in the United States.
With hit shows like White Lotus, HBO Max has seen a boost in interest from Gen Z, it has even created a buzz on social media. Gen Z and Millennials are more likely to discover new brands during the FAST ads. But they don’t like to watch commercials, as 48% and 46% of Gen Z and millennials are willing to pay more to avoid this.
Source: (Deloitte)
According to Statista’s report, ad-free streaming services are the most favored streaming type and TV subscriptions in the United States among all age groups. In the 2023 survey, 50% of respondents aged 18-to-34 said they want to go ahead with video streaming services with no ads, whereas more than 21% of people aged 55 or above are likely to subscribe to pay TV services.
Americans spend almost $120 (€110) every month on streaming services. Whereas half of Gen Z and millennials believe they’re overspending on streaming. Somewhat around 71% cancel the subscription packages due to tiered memberships that force them to pay extra to access unique or specific content.
Examples of Popular FAST Platforms
Fast (Free Ad-Supported Streaming TV) services have gained significant traction among Millennials and Gen Z due to their accessibility and affordability. Here are some top examples of popular FAST services appealing to these demographics:
Tubi
Tubi is one of the leaders in the FAST space, offering a wide variety of movies, TV shows, and even live news. It appeals to younger viewers with its vast library of content, including niche genres, old favorites, and popular TV series.
Pluto TV
Pluto TV offers both live and on-demand content, including over 250 channels in categories like news, entertainment, sports, and movies. It’s especially appealing to Gen Z and Millennials for its easy-to-navigate interface and channel surfing experience similar to traditional TV.
Peacock (Free Tier)
While Peacock’s premium subscription service is well-known, its free tier also offers plenty of content, including NBC shows, movies, news, and sports. It provides exclusive content from Universal, NBC, and other networks, which appeals to younger viewers seeking a mix of familiar and new content.
Crackle
Crackle often updates its content library with new titles. Besides it offers movies, TV shows, and original programming for free. This service attracts younger generations due to its variety and ease of access.
Vudu’s “Movies on Us”
Vudu, known for its digital rentals and purchases, also offers a selection of free, ad-supported movies and TV shows. Its extensive library includes both popular and lesser-known films, drawing in a millennial and Gen Z audience who value diverse entertainment.
Xumo
Xumo feeds a mix of on-demand content and live channels. Popular categories include sports, entertainment, and news, making it a solid choice for younger viewers who enjoy both linear TV-style viewing and on-demand content.
Roku Channel
Available on Roku devices and mobile apps, the Roku Channel offers a range of free movies, TV shows, live news, and even some live sports. The platform’s integration with Roku’s ecosystem makes it a favorite among users, especially younger audiences.
YouTube TV (Free Version)
While YouTube TV’s premium version is paid, the free version still offers a variety of user-generated content and ad-supported entertainment, appealing to Gen Z who frequently consume content on YouTube.
These services align well with Millennials and Gen Z’s preferences for free, on-demand entertainment with minimal commitments, and they’re growing rapidly due to their convenience and broad content variety.
FAST Services Gaining Popularity Among Millennials and Gen Z: Why?
In the ever-evolving world of digital entertainment, FAST (Free Ad-supported Streaming Television) services are rapidly gaining traction, particularly among Millennials and Gen Z. With the rise of cord-cutting and the increasing demand for on-the-go, flexible content consumption, these younger generations are flocking to FAST platforms.
But what exactly is fueling the rapid adoption of FAST services? Let’s explore the key factors behind the growing popularity of these streaming services among Millennials and Gen Z, backed by some key statistics.
Cost-Effective Entertainment
One of the most significant driving factors behind the popularity of FAST services is cost. Millennials and Gen Z are known for being budget-conscious and are always on the lookout for affordable alternatives, especially in times of economic uncertainty. As streaming services like Hulu and Disney+ have seen rising subscription fees, FAST services offer a compelling alternative: free, ad-supported content.
More than 48% of Millennials and 44% of Gen Z are highly interested in ad-supported free streaming services, with cost being the primary reason. By offering free content with minimal ad interruptions, FAST services allow younger viewers to enjoy their favorite shows, movies, and even live TV without the commitment of a monthly subscription fee.
Ad-Supported Model is More Tolerable Than Ever
While traditional TV networks have long used ads to generate revenue, the ad-supported model on streaming services has evolved in a way that appeals to younger viewers. Millennials and Gen Z have grown accustomed to ads in exchange for free content, and with platforms like YouTube and TikTok already offering ad-supported content, they are more accepting of this model.
71% of Gen Z are open to watching ads if it means accessing content for free, indicating that younger generations are more comfortable with ad-supported content than ever before. As FAST services offer high-quality content interspersed with relatively brief ad breaks, users don’t feel as inconvenienced, which has made this model even more appealing.
Growing Content Libraries
Fast services are no longer just about outdated shows or obscure indie films. Many FAST platforms now offer a wide array of movies, TV shows, and even live broadcasts that appeal to the tastes of younger audiences. This includes everything from cult classics and recent blockbusters to niche genres and original content.
The number of FAST users in the U.S. is expected to grow by 17.3% annually, with services like Tubi, Pluto TV, and Peacock becoming household names. These platforms are rapidly expanding their libraries, ensuring that there is something for everyone, particularly targeting Millennials and Gen Z with a diverse range of entertainment options.
Source: (eMarketer)
Moreover, FAST services also include live events like sports and news, areas previously dominated by cable networks. Pluto TV and The Roku Channel are examples of platforms expanding beyond just movies and TV shows to include live streaming, making them an even more attractive option for younger viewers.
Flexibility and Convenience
Millennials and Gen Z are digital natives who expect seamless access to content across a variety of devices. FAST services fit perfectly into their on-demand, multi-platform lifestyle. These services are often available on smartphones, tablets, smart TVs, and even gaming consoles, offering flexibility in how and where users consume content.
The rise of connected TV (CTV) devices has further fueled this trend. According to Nielsen’s 2023 Connected TV Report, 80% of Gen Z and 74% of Millennials watch content on connected TVs at least once a week. This has made streaming content on FAST platforms even easier, enabling users to switch between devices without missing a beat.
Binge-Watching Culture
The concept of binge-watching, pioneered by platforms like Netflix, has become a defining characteristic of how Millennials and Gen Z consume entertainment. FAST services offer full seasons of shows, movies, and entire libraries of content, enabling users to indulge in marathon viewing sessions at their own pace.
Approximately 70% of Gen Z prefer to binge-watch TV shows in a single sitting. FAST services cater to this behavior, providing access to extensive content catalogs without the need for a subscription, making it easier for younger audiences to consume large amounts of content in one go.
Social Media Integration and FOMO
Millennials and Gen Z are highly active on social media, where trends and discussions around the latest TV shows, movies, and viral content spread quickly. FAST services, with their free and easily accessible content, are perfectly positioned to capitalize on this behavior. Platforms like TikTok, Instagram, and Twitter have become hubs for entertainment, where users frequently discuss the latest content they’re watching.
Gen Z feels a strong sense of FOMO (fear of missing out) when it comes to trending shows or viral content. FAST services allow them to stay in the loop without having to pay for subscriptions, ensuring they don’t miss out on the latest media buzz. With an increasing focus on viral content, FAST services are positioning themselves as a key player in this social media-driven entertainment culture.
Content Discovery Through Algorithms
Both Millennials and Gen Z are well-versed in using recommendation algorithms to discover new content. FAST services have embraced this trend, offering personalized recommendations based on viewing habits and preferences. This makes it easier for viewers to find content they’re likely to enjoy without having to spend time searching for it.
For instance, services like Roku and Tubi utilize algorithms to suggest shows, movies, and channels tailored to individual tastes. A 2023 survey by Hub Entertainment Research found that 67% of Millennials and 61% of Gen Z discover new content through personalized recommendations on streaming platforms. The ability to quickly find new, interesting content makes FAST services even more attractive to younger viewers.
Attractive Alternative to Cable TV
The traditional cable TV model is rapidly being replaced by streaming services, with younger generations at the forefront of this change. Many Millennials and Gen Z have already cut the cord, preferring to watch TV on their terms, whether that’s through subscription-based platforms or free alternatives like FAST services.
A 2023 report from eMarketer predicts that by 2025, nearly 40% of U.S. households will be free of traditional cable subscriptions, with FAST services playing a major role in this shift. This demographic sees little value in paying hefty cable bills when they can access similar content via free, ad-supported platforms.
Conclusion
FAST streaming services are rapidly gaining popularity among Millennials and Gen Z, driven by their desire for affordable, flexible, and on-demand entertainment. From the cost savings of ad-supported content to the growing libraries of high-quality media, FAST services offer exactly what younger generations are looking for.
With the ability to binge-watch, discover new content, and stay on top of social media trends, FAST TV channels have become a key player in the entertainment landscape for the next generation of viewers.
As these platforms continue to evolve, offering better content and more personalized experiences, it’s clear that FAST services are here to stay—and will likely dominate the streaming market in the years to come.
FAQs About FAST Streaming Services and Their Popularity Among Millennials and Gen Z
How are FAST services different from subscription-based platforms like Netflix?
Unlike subscription-based platforms that charge a monthly fee, FAST services are completely free and supported by ads. They also often include live TV and linear channels, making them a hybrid between traditional TV and on-demand streaming.
Do FAST services have the same content as subscription-based platforms?
FAST platforms typically offer a mix of older movies, TV shows, live channels, and niche content.
How do FAST services make money if they’re free?
FAST services generate revenue through advertisements. Viewers watch ads during programming, similar to traditional TV, but with fewer interruptions.
What is the viewing experience like on FAST platforms?
The viewing experience on FAST platforms includes minimal ad breaks, with content delivered either through live linear channels or on-demand options. It’s a blend of traditional TV and modern streaming.
What kinds of devices are compatible with FAST services?
FAST services are compatible with most modern devices, including:
- Smart TVs
- Smartphones
- Tablets
- Gaming consoles
- Streaming devices like Roku and Firestick
Can Millennials and Gen Z still binge-watch on FAST services?
Yes, FAST services allow binge-watching. Many platforms offer full seasons of shows and extensive content libraries for viewers to enjoy at their own pace.
How do FAST services cater to social media trends and preferences?
FAST services often feature trending shows, movies, and viral content, making them a go-to option for Millennials and Gen Z to stay in the loop with popular culture.
How do I start watching FAST services?
Simply download the app or access the website of a FAST platform (e.g., Tubi, Pluto TV) on your preferred device. No subscription or payment is required—just create an account (if necessary) and start watching for free!