The music industry is awakening to the possibility of digital property transforming how artists earn a living, and fans are uncovering new ways to connect with music as well as with each other. Advanced technology has made the possibilities of bringing the virtual world seem endless; what is missing is an artist-driven breakout moment.
Modern tech and the metaverse are conquering the music world; many artists and fans enthusiastically welcome it. Read this blog to find out everything about the music metaverse and how it’s conquering the entertainment world.
Megan Thee Stallion’s “Enter Thee Hottieverse” VR (virtual reality) show is available at AmazeVR.com. An innovative, virtual reality-based entertainment platform has turned its vision for virtual reality concerts into reality. Collaborating with multi-awarded American rapper Megan Thee Stallion brings us a first-of-its-kind VR concert tour in the US.
Virtual Reality is the Next Stage of Music Entertainment
Megan Thee Stallion and AmazeVR have teamed up to usher fans into an incredible new world of music concerts. Besides seeing their “Hot Girl Meg” performing in custom wardrobes, “Her Hotties” can experience an unrealistically virtual space that brings them closer to their famous and favorite artist.
The full half-hour VR concert show combines real-action footage with computer-generated backdrops, which was sold out on the first stop of an ongoing stint through movie theaters nationwide; the company operated on it with Megan. Megan Thee Stallion’s first foray into VR concerts enabled Hotties to watch a different and unique interpretation.
The three-time Grammy winner is glad to make history with a virtual experience. However, AmazeVR is thrilled to work with Megan in launching the first-ever virtual reality concert. AmazeVR co-CEO Ernest Lee believes that Megan has an awesome stage presence. He believes she can develop iconic moments that will make the most of the virtual reality technology the company is developing. “Anyone can push the notion of how exquisite a VR concert can be; it’s Megan,” Lee added.
What is Metaverse?
If you ask, “What is the metaverse?” it is a bit like questioning, “What is the internet?” In some ways, it is the same question. The short answer is that the metaverse is a digital space, but what we usually mean when we discuss the metaverse is the community-created 3D worlds, the emergence of free-form, and the right to sell the digital property and items (aka NFTs).
The metaverse is backed by services that every individual with few tech skills can keep running, powered by crypto networks. When services are decentralized in that path, no single commodity can control what we can or can’t do with the property, spaces, and content.
Technology That Makes the Unreal Look Real
The proprietary tech built by AmazeVR makes the one-of-a-kind best experience possible. It combines real-action 3D footage from 9K cameras in computer-generated environments and unreal engine-based visual effects. Besides the cartoony avatar, life-like pictures in high-def CG planets spring to life as the audience don their headsets.
Megan Thee Stallion’s song from “Enter Thee Hottieverse” is a new virtual reality project. In the performance, Megan’s twerks and raps inside a ring of fire are uncomfortably convincing. To experience the Hottie Verse, the fans have to put on VR headsets referred to as “Hottie Mounted Displays.”
While waiting for the VR concert to begin, they can hang out in the virtual reality Hottieverse lobby. Hottest in the Hood, be ready to scream the hearts out as Megan appears really on stage and serves a multi-song set that moves through a series of computer-generated environments.
“Metaverse” is an unrecognized coinage from a science fiction novel; music has seemed lashed for interactive multimedia spaces. Earlier creative pioneers were Björk and Radiohead in 2011 and 2014; when music was headed into streaming’s undifferentiated cloud, every conjured up fantastical streaming app-based projects that tested how music can be accessed on the iPad.
Google Cardboard made it possible to turn the smart device into a primitive VR headset; everyone from Coachella to Run the Jewels appeared to have their virtual programming. However, the practical utility for fans often was not straightforward. Even when the adventures were thrilling, it was challenging to see who would purchase the gear for them or how they wanted to return for more.
In 2017, startup Magic Leap and Sigur Rós were concocting an adventure in the whimsical spirit of Radiohead and Björk, but the company’s much-hyped headset flopped spectacularly. Instead, VR remained a curious sideshow outside the realm of the gadget-obsessed.
In 2020, Epic Games’ battle royale game Fortnite seized the music industry’s attention when a virtual event starring an avatar of Travis Scott attacked 27.7 million unique players. It doesn’t end here; Roblox booked Lil Nas X for a digital gig enticing 33 million. Remote interactions over a computer and smartphone screen were suddenly the norm, and with many music venues shuttered globally, fans did not have to have tech knowledge or be gamers to soak up a live stream.
Does Modern Tech Take the Pleasure Out of Music?
Virtual music was supposed to be around the corner and appears in the present. Meta’s Quest 2 VR headset has shipped around 10 million units, whereas the Oculus app store has racked up around $1 billion in sales; Amazon and Apple are widely rumored to have their headsets.
Bloomberg Intelligence has forecasted that the metaverse, defined as an always-on internet made up of 3D virtual space where users get digital avatars, is expected to jump and reach $800 billion markets by 2024. It seems that music will play a crucial part in this virtual world; however, all the digital avatars will need something to dance to.
Many intriguing apps for immersive 3D performances are possible today, and many are ready to come in the next generation of smartphones and headsets. However, most people agreed that the vastest potential of a metaverse in music projects could be experienced after a decade or later. However, it all depends on audiences and artists, instead of tech executives and engineers, to dream up what music will take in a new medium.
Rony Abovitz, co-founder of Magic Leap, draws an analogy to the rise of music videos that compares the 2020s to the 1970s, with MTV giving us a glimpse of cultural and technological eyes. Furthermore, Abovitz said, “Everything that will be completed this decade will seed the 2030s,” since the Magic Leap CEO in 2020 has founded an AI-focused music and film studio.
The terminologies are used by those who are familiar with VR; however, it differs from the multiverse, metaverse, and X-verse to VR, mixed reality (MR), augmented reality (AR), and extended reality (XR). AR simply involves 3D renderings and footage imposed on the scene that is occurring physically around the viewer, while virtual reality takes place inside the headset.
Performers can occur as computer-generated pictures that look like video game avatars or through 3D-captured content of their corporeal bodies. What happens within the glasses can occur prerecorded or ongoing. Music streaming apps in the metaverse are varied.
Apps for music in the metaverse are similarly varied. After the Super Bowl, a ballyhooed VR livestream by Foo Fighters was pre-taped and criticized for tech glitches. However, ABBA has sold approximately 300,000 tickets for a virtual tour incorporating a live band with the Swedish pop titans’ de-aged avatars. Sandbox partners with Warner Music Group to create a music-themed world metaverse; Snoop Dogg is so fascinated with his real estate that he made a whole song about it.
Viewers around the world used an app like YouTube in April to view surreal AR birds and flowers enveloping the Coachella mainstage in a star-studded live set by Flume; the festival presented digital Fortnite clothing that answered to music heard within the game. Lana Del Rey said an immersive 3D experience starring that’s also a “choose the adventure” like Netflix’s interactive movie Bandersnatch.
Digital avatars enable costumed fans to germinate wings and fly around on virtual festival grounds. Besides, BTS holograms joined Coldplay for a performance on The Voice this year. A Pixar alum, Arcturus CEO Kamal Mistry, says that virtual chatbot Miley Cyrus greets riders in a taxi through a headset as they arrive in Las Vegas. Imagine what if you can hear your favorite singer singing a song for you?
VR headsets are a niche technology; very few artists have been meeting their fans in the nooks of this modern metaverse, which is a little closer to home. CEO and co-founder of CYBR Monica Hyacinth worked on music-related virtual experiences developed for a straightforward Web browser.
MagicBeans provides a downloadable demo where you can hone in on various musicians within a quartet by navigating the digital space. Later, Gareth Llewellyn and Jon Olive of MagicBeans say they hope to build an in-person environment where dozens of individuals wearing headphones can interact and leverage an audio space.
Virtual music forays demand great budgets; however, artists outside the label system are stepping in and using these modern ways to reach their fans. The Blessed Madonna, a DJ/producer, employed startup Volta XR’s mixed-reality interface in a live streaming performance at Boiler Room.
Volta XR CEO Alex Kane said, “There aren’t many examples of advanced interactive technology contributing in a better and more positive way to a live event.” He envisions musicians becoming involved in the video and audio production side and auteurs of their metaverse projects as they would be over the artist’s albums.
Perhaps young musicians, who have never comprehended a world without digital spaces, will push the envelope even further. Co-founder of Voltaku said, “They are going to make their venues and their garage bands in the metaverse, and it’s going to be awesome.” Sally Slade further added that the focus is on anime superfans; the barriers will be removed sooner.
The pandemic-era acceptance of remote experiences, a general commotion of the metaverse concept, and a confluence of more reasonable consumer tech will bring music and virtual reality closer than ever. However, the cultural moment that surprises metaverse music into the mainstream still seems like virtual reality, like it is a bit away from our headset-squashed faces.
It depends on the next generations of fans, tech wizards, and artists to find the digital equivalent of a sweaty night out at a music dive, a refreshing morning, a beloved record, or diverse musical encounters is just unimaginable. Every one of us wants the music VR; however, we are unaware of how we will consume it until it is here.
Navigating the Future of Music: A Metaverse Journey with Alphanso Technology’s Cutting-Edge Solutions
As the music industry undergoes a transformative journey into the realms of the metaverse and virtual reality, it’s clear that technology is playing a pivotal role in shaping the future of music experiences. From groundbreaking VR concerts to the potential of decentralized digital spaces, the landscape is evolving rapidly.
For those aspiring to enter the music industry and stay competitive in this dynamic environment, Alphanso Technology emerges as a valuable ally. With its cutting-edge music streaming platform leveraging the latest technologies, Alphanso Technology offers a pathway for artists, entrepreneurs, and enthusiasts to navigate the evolving industry landscape.
In the intersection of music and technology, the metaverse presents unprecedented opportunities, and Alphanso Technology’s expertise can catalyze those looking to make a mark in the ever-expanding digital music space. As the music metaverse continues to unfold, collaboration with innovative tech solutions becomes an advantage and a necessity for those seeking to thrive in this exciting new era of musical exploration.
Frequently Asked Questions (FAQs)
What is the Music Metaverse?
The Music Metaverse refers to the convergence of virtual reality, decentralized digital spaces, and innovative technologies in the music industry. It opens new avenues for artists and fans to connect and experience music in immersive digital environments.
How is Alphanso Technology contributing to the Music Metaverse?
Alphanso Technology is at the forefront of developing cutting-edge music streaming platforms that leverage the latest technologies. These platforms provide artists and enthusiasts with the tools to stay competitive and thrive in the evolving landscape of the Music Metaverse.
What sets Alphanso Technology’s music streaming platform apart?
Alphanso Technology’s platform stands out for its use of the latest technology, ensuring a competitive edge in the music industry. It offers a seamless and immersive experience, aligning with the dynamic requirements of the modern music landscape.
How can Alphanso Technology assist aspiring artists in the music industry?
Alphanso Technology provides a pathway for aspiring artists by offering a robust music streaming platform. This platform is designed to help artists showcase their work in the digital space, connecting with a wider audience in the Music Metaverse. For more information, please contact us at sales@alphansotech.com.
Is the Music Metaverse only for tech enthusiasts?
No, the Music Metaverse is gaining mainstream attention, extending beyond tech enthusiasts. With the increasing acceptance of virtual experiences and the evolution of consumer technology, the Music Metaverse is becoming more accessible to a diverse audience.
What technologies are involved in creating VR concerts in the Music Metaverse?
VR concerts in the Music Metaverse involve a combination of real-action footage, computer-generated environments, and high-definition visual effects. Proprietary technologies, such as those developed by AmazeVR, contribute to creating immersive and realistic virtual concert experiences.
How can I enter the music industry with Alphanso Technology’s assistance?
If you are looking to enter the music industry, Alphanso Technology can assist you with its state-of-the-art music streaming platform. Contact Alphanso Technology to explore how their latest technology solutions can help you establish a competitive presence in the evolving digital music space.
Is Alphanso Technology’s platform suitable for independent artists?
Yes, Alphanso Technology’s music streaming platform is designed to cater to the needs of independent artists. It provides a platform for them to showcase their talent, connect with fans, and navigate the challenges of the modern music industry.
How is the metaverse expected to influence the future of music?
The metaverse is expected to revolutionize the future of music by offering new ways for artists and fans to interact. Virtual reality experiences, decentralized digital spaces, and the potential for NFTs (non-fungible tokens) in the metaverse are likely to shape the music industry in novel ways.
What should I expect from the collaboration of music and virtual reality in the coming years?
The collaboration of music and virtual reality is expected to evolve, offering more immersive and interactive experiences. As technology advances and becomes accessible, virtual concerts, metaverse music projects, and innovative ways of music consumption are likely to become more prevalent in the coming years.