A Swedish audio streaming and media service provider, Spotify with an effort to highlight the role of music in listeners’ lives launches a fresh campaign in four languages. “Music Magic Hai” a new campaign of Spotify reflects four short films highlighting the power of music in everyday life.
Spotify to Launch “Music Magic Hai” Campaign
A fresh campaign “Music Magic Hai” has been launched by Spotify in four different languages including Hindi, Malayalam, Tamil, and Telugu.
The short film on the streaming platform represents how music unites, is enjoyable, and bridges generational gaps. In short, it shows how important music is in our day-to-day life and helps to freshen our mood.
Head of marketing of Spotify India, Neha Ahuja said, “Music is an effective medium that mends relationships and transforms your mood. Music has the power to make every moment magical. Spotify’s campaign aims to bring emotions to life, it deeply resonates with Indian listeners.”
A well-known music streaming platform also has introduced new offers for Indian users, where users can enjoy Spotify Premium features at ₹ 59 for three months.
What More for Spotify Artists & Users?
Before launching the “Music Magic Hai” campaign, Spotify launched comments on podcasts to improve the social networking experience in the Music app. Spotify Comments feature enables podcasters to engage directly with the listeners within the app. Before that, the company also rolls out podcast polls and Q&As to make the podcast more interactive.
Getting inspired by TikTok, YouTube, and other social platforms, the music streaming giant introduced “Spotify Clips,” allowing artists to add 30-second videos to their profiles. Spotify is no longer just a streaming app, it’s a social network with the music streaming app’s 2023 revamp, which enables artists to post stories and create profiles & concert tickets, and podcast comments.
Podcast Comments
To give creators and listeners more ways to engage, the music streaming giant introduced Spotify for Podcasters mobile app. It is very beneficial for creators who want to grow their audience and keep them engaged a long way.
With podcast comments, Spotify has provided a better way for podcasters to manage the entire show. It enables fans to comment on podcasts they are listening to on Spotify. Besides, the music streaming platform enables the management of podcasts, tracking growth, and checking statistics in real-time.
Spanish-speaking AI DJ, ‘Livi’
Spotify has introduced a Spanish-speaking AI DJ named ‘Livi,’ marking the first time its AI DJ feature is available in a language other than English. Livi’s voice is modeled after Olivia “Livi” Quiroz Roa, a senior music editor at Spotify from Mexico City. This AI DJ, like its English counterpart DJ “X,” is designed to provide personalized music recommendations with a natural, relatable voice.
Built using technologies from OpenAI and Sonantic, the feature aims to increase music consumption on Spotify. Livi is available to Premium listeners in various Latin American countries and is currently in beta testing.
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Conclusion
Spotify continues to innovate and expand its offerings, creating richer and more engaging experiences for users and creators alike. From the “Music Magic Hai” campaign to the new Spanish-speaking AI DJ, Livi, and enhanced podcasting features, Spotify is setting new standards in the audio streaming industry.
For those looking to develop similar groundbreaking platforms, Alphanso Technology offers the expertise and support needed to build music streaming software that captivates and connects audiences worldwide.
Frequently Asked Questions
What is Spotify’s “Music Magic Hai” campaign?
The “Music Magic Hai” campaign is a new initiative by Spotify to highlight the power of music in everyday life.
What languages are included in Spotify’s “Music Magic Hai” campaign?
The campaign includes short films in Hindi, Malayalam, Tamil, and Telugu.
What new features has Spotify introduced for podcasters?
Spotify has introduced comments on podcasts, allowing podcasters to engage directly with their listeners. The Spotify for Podcasters mobile app enables creators to manage their shows, track growth, and check statistics in real-time.
What is the Spanish-speaking AI DJ ‘Livi’?
‘Livi’ is a new Spanish-speaking AI DJ introduced by Spotify. It provides personalized music recommendations with a natural, relatable voice modeled after Olivia “Livi” Quiroz Roa, a senior music editor at Spotify.
Which technologies power the AI DJ feature?
Technologies from OpenAI and Sonantic power the AI DJ feature.
Where is the AI DJ ‘Livi’ available?
Livi is available to Premium listeners in various Latin American countries and is currently in beta testing.
Who is the target audience for Spotify’s “Music Magic Hai” campaign?
The target audience is the general public, with a focus on Indian listeners across different regions and languages.
Where can I watch Spotify’s “Music Magic Hai” campaign films?
The films are available on Spotify’s official YouTube channel and other streaming platforms.