The global music sector has experienced periodic growth in the last few years. Many video and audio streaming platforms have been introduced in the market, making it easier for us to enjoy our favorite content with ease. Seeing the increasing popularity of the music sector, Airtel also launched its music streaming platform, popularly known as Wynk Music. Many of us might have heard about the streaming platform previously, but while might not. Now you might be eager to know how Airtel Wynk works to offer you the best experience. Then explore the article to know the step-by-step process right away.
The OTT audio streaming app, Wynk from Bharti Airtel, has recently announced that it has more than 100 million subscribers and is continuously working to offer its users the best experience. The music streaming platform Wynk has made it easier for users to discover their favorite songs, download them, share music, etc. They can also enjoy their famous artist’s songs, check the amount of time spent on the streaming platform, and much more with simple clicks.
What is Wynk?
Wynk is a popular music streaming software that has made it easier for users to listen to music on the go, share, create playlists, get personalized recommendations, etc. Wynk Music is free for users; users can also choose to upgrade to a Premium plan enabling them to access countless streams and download any songs with a superior ad-free experience. Non-Airtel users can also enjoy the service at their convenience from anywhere and at any time.
How Does Airtel Wynk Work: Check Complete Flow Right Away!
Anice piece of music is a better option to enjoy, especially when we feel bored and unexcited. If you’re an Airtel customer, then there is excellent news for you you can enjoy any of your favorite music on Airtel Wynk music. Bollywood and International music are the most significant categories on the music streaming platform. The Indian regional music platform has witnessed the fastest growth in recent years; they’re about a 75% surge in users’ streaming regional music.
The music streaming platform allows you to set caller tunes. Both Airtel prepaid and postpay customers can easily enjoy the content and can also set any music as their Hello Tunes as per their taste. The music streaming platform has also announced that they’re going to offer a live concert facility. Users will be allowed to watch live concerts on Wynk Music at their convenience.
Wynk Music had more than nine million downloads on Google Play since it was launched in 2023. It offers around 15 million songs per day to customers. The audio streaming platform has collected over 500 music labels in 12 different languages and has curated playlists across moods, genres, and much more to offer users the best experience.
The app provides local MP3 players that make it easier to play songs on any device. The best example of this is that more than 60% of Wynk Music installers are non-Airtel users. Explore the article to know how Wynk works to offer a fantastic experience to customers.
Download App
You can enjoy Wynk Music on your browser or download it from the Apple App Store or Google Play Store. Once after visit the store, search for the app and download it to enjoy the content of your choice on any of the platforms.
Give Permission
Once you download the Wynk app, it will ask you to give some of the permission on your drive. Tap on the “Give Permission” option to move to the next step right away.
Registration & Login
After providing all necessary permission, it’s time to register yourself on the platform. Click on the dots visible>>login option. Once you click on it, you will be asked to enter the ten-digit mobile number with which you want to register.
Enter the number and click on the “Continue” option, now a pop-up will appear on the screen ‘Are you sure that is the correct number?’, click on the ‘YES’ option if it’s your number. You will get the OTP to confirm.
Select Language
If you have completed your registration and login process, select the language in which you want to enjoy songs and other content of the Wynk platform.
Home
Here you can view different categories such as “Top Charts”, “International Top Hits”, “Hindi Top 50″, Latest English”, “Latest Hindi”, “Retro Hits”, “All Time Favourites”, and many more. You can choose to play any music as per your choice and taste.
My Music
You can view “Recent Played” & “Offline Music”. “All Offline Songs”, “Downloads”, and “Local MP3” which you have downloaded will be visible under the “Offline Music” option.
Podcast
You can browse the podcast by different categories including “Comedy”, “TV & Films”, “Health & Fitness”, “News & Politics”, “Sports”, “Arts”, “Kids & Family?”, and many others. The different categories make it easier for you to enjoy the content of your choice and as per your taste whenever you want.
Wynk Stage
Here you can have your festival pass easily, check for recent events or shows taking place on the Wynk platform, and book your seat easily with a few taps on the platform. You can enjoy LIVE events of your favorite artist on the platform; Wynk Stage is a boon for artists as it makes it easier for them to overcome physical barriers and reach out to a large audience base.
Setting
Users can make all essential settings on the Wynk platform at their convenience. They can update their basic plan, change music listening preferences, profiles, and much more right through the platform.
Go Premium
Users can choose a premium plan if they want to enjoy different features of the Wynk platform. They can choose a monthly package of Rs. 29 or can go ahead at their convenience.
Music Listing Preference
Streamers can switch between the “On” and “Off” options for different music preferences. They can change music language, streaming quality, and much more right through the app with a few clicks.
Profile Setting
Wynk makes it easier for users to make all the essential changes to their profile. They can “Manage Hellotunes”, “Subscription Details”, “My Profile”, and “Help & Support” as well. They can easily make changes to any of the things as per their choice.
Search
Users can search for different things at their convenience. They can enter anything in the “Search Bar” to enjoy it at their convenience.
Download
Streamers can download any music or other content; they can click on the download option available near the content to download the content right on the Wynk platform to enjoy it while they are offline.
Add to Queue & Playlist
Streamers can add music to the queue or their playlist to enjoy it easily as per their choice. They can create their playlist to enjoy while working, traveling, or on other occasions.
Create Playlist & Set HelloTunes
Streamers can create a playlist and set any of the music as their HelloTune. It makes it easier for users to enjoy any of the content of their choice hassle-free.
View Song Info
Streamers can view song information to know everything about the song they are enjoying. They can enjoy song descriptions, labels, releases, duration, and much more.
Share
Users can share their content on different platforms such as “Whatsapp”, “Facebook”, “Twitter”, “Instagram”, etc. They can easily share the content on different platforms at their convenience with their friends, family, or another person of their choice.
How Airtel Wynk Makes Money: Behind the Beats
Music and podcast streaming platforms have become a significant part of our daily lives, offering access to millions of songs, podcasts, and curated playlists. Among them, Airtel Wynk stands out, combining entertainment with innovative revenue models. But how does Wynk generate income while offering free access to millions of users? Let’s dive into the business strategies that fuel Airtel Wynk’s success.
Subscription-Based Revenue
Airtel Wynk offers a freemium model where users can access the platform for free or upgrade to a premium subscription for added perks.
Free Tier: Users can listen to music for free but are shown ads between tracks and have limited functionality.
Premium Tier: Subscribing to Wynk Premium unlocks:
Ad-free streaming: A seamless listening experience.
Offline downloads: Songs and podcasts can be downloaded for offline access.
High-quality audio: Enhanced audio fidelity.
Unlimited skips: Freedom to skip tracks.
Premium subscriptions are priced attractively, and Airtel often offers special discounts for its customers, making this a key revenue stream.
Advertising Revenue
For users on the free plan, advertisements form a core revenue source. These ads appear as:
- Audio ads between tracks.
- Visual ads within the app interface.
- Sponsored playlists or exclusive song launches.
- Brands pay for these ad slots to reach Wynk’s vast user base, leveraging the platform’s targeted advertising capabilities driven by AI and analytics.
Bundled Airtel Plans
Airtel strategically integrates Wynk with its telecom offerings.
Prepaid/Postpaid Plans: Many Airtel mobile plans include Wynk Premium as a value-added benefit.
Broadband Plans: Airtel Xstream broadband users often get access to Wynk Premium bundled with their subscription.
This integration not only boosts Wynk’s user base but also enhances Airtel’s customer retention by offering added value to its plans.
Wynk Studio: Monetizing Independent Artists
Wynk Studio is a streaming platform for independent artists to upload, distribute, and monetize their music.
- Artists pay fees to use the platform’s tools for music promotion and distribution.
- Wynk enables artists to earn through streams, and the platform takes a share of the revenue.
- This initiative not only generates income but also diversifies Wynk’s music library with exclusive content.
Licensing and Label Partnerships
Wynk collaborates with major music labels to license songs for streaming.
- Wynk pays licensing fees for the music but recovers costs by generating revenue through streams, ads, and subscriptions.
- These partnerships often include shared monetization models, where music labels earn a share of advertising or subscription income.
AI-Driven Data Monetization
Wynk leverages its AI-powered analytics to gather insights into user preferences, listening habits, and trends.
- This data helps Wynk offer personalized recommendations, enhancing user engagement.
- It also allows Wynk to sell targeted ad packages to brands, ensuring higher ad revenue while maintaining user privacy.
Partnerships with Smart Devices
Wynk collaborates with smartphone manufacturers and IoT device makers to pre-install its app or integrate it into their platforms.
For example, music streaming partnerships with smart speakers or cars enhance the platform’s visibility while generating indirect revenue through strategic collaborations.
Event Promotions and Exclusive Content
Wynk partners with brands and event organizers to promote exclusive content like live concerts, new song launches, or curated playlists.
These campaigns generate additional revenue as brands pay for exposure on Wynk’s platform.
Airtel Advantage
Unlike standalone streaming platforms, Wynk benefits from its integration into Airtel’s ecosystem. It functions as both a standalone app and a complementary service to Airtel’s telecom offerings. This dual approach ensures:
Consistent user growth: Driven by bundled plans.
Cross-platform synergy: Airtel users see Wynk as a value addition, increasing their loyalty to Airtel services.
Summing It Up
Bharti Airtel India has launched a new music streaming service, Wynk. The audio streaming platform has gained huge popularity in a short duration of time. The streaming service platform comes with two subscription plans:
1. Wynk Plus
2. Wynk Freedom.
Airtel Wynk’s service is accessible through the web and the official mobile apps. It is currently available for the Google Android, and Apple iOS mobile platforms. If you’re looking to build a platform similar to it, you can easily build it with the help of a mobile app development company like ours that also at a pocket-friendly price.
FAQs: How Airtel Wynk Works
What is Airtel Wynk?
Airtel Wynk is a music and entertainment streaming platform that offers users access to millions of songs, podcasts, and live-streaming options across various languages and genres.
Is an app like Airtel Wynk available only for Airtel users?
No, Wynk is available for everyone! However, Airtel subscribers enjoy exclusive benefits like free subscriptions or additional perks based on their plan.
Do I need an account to use Wynk?
Yes, you need to sign up using your phone number or email to access Wynk’s features. Airtel users can link their mobile numbers for added benefits.
Is Wynk free to use?
Wynk offers both free and premium plans.
How do I subscribe to Wynk Premium?
You can subscribe directly within the app by navigating to the “Subscribe” or “Premium” section. Select the preferred plan, and complete the payment.
Can I download songs on an app like Wynk to listen offline?
Yes, premium users can download songs and podcasts to enjoy offline anytime.
What languages and genres are available on Wynk?
Wynk features a vast library with music in multiple Indian languages like Hindi, Tamil, Telugu, Punjabi, and more, as well as international hits. Genres include Bollywood, pop, rock, classical, devotional, and more.
Does Wynk offer curated playlists?
Yes, Curated playlists for moods, genres, and occasions are provided by Wynk. Besides, it provides personalized recommendations based on listening habits.
What is Wynk Studio?
Wynk Studio is a feature for independent artists to upload, promote, and monetize their music on the platform.
Does Wynk support podcasts?
Absolutely! Wynk includes a vast collection of podcasts across various topics like comedy, education, news, and more.
Can I cancel my Wynk Premium subscription?
Yes, you can cancel your subscription at any time through your app store settings or Wynk’s subscription management portal.