The world of television is revolutionizing, and FAST streaming (Free Ad-Supported Streaming TV) is at the forefront. Offering viewers access to a wide variety of content without the hefty subscription fees associated with cable TV, FAST services are rapidly gaining traction. But is this emerging trend truly a cost-effective alternative to traditional cable TV? Let’s explore.
What is FAST Streaming?
FAST services operate on a simple premise: free access to content supported by advertisements. These platforms deliver live TV channels and on-demand content without paying viewers a monthly fee. Known FAST (Free Ad-Supported Streaming TV) platforms include Pluto TV, The Roku Channel, Freevee, and Tubi.
The content offered ranges from news, sports, and entertainment to niche programming, giving users access to diverse viewing options. Unlike traditional cable, which bundles channels into pricey packages, FAST platforms allow users to pick and choose their preferences at no cost.
FAST Streaming and Cable TV Statistics to Have a Look into
As the media landscape evolves, understanding the statistics surrounding FAST streaming (Free Ad-Supported Streaming TV) and Cable TV can provide valuable insights into consumers’ shifting preferences. Here’s a breakdown of key statistics highlighting the ongoing changes in how people consume content and the growing popularity of FAST services.
Cable TV Statistics
Decline in Subscribers
In the U.S., traditional pay TV subscriptions have been steadily declining. As of 2023, about 49% of U.S. households had a traditional cable TV subscription, down from 55% in 2021.
Approximately 80 million households in the United States (US) will cancel cable in 2026, marking the steepest decline in recent years.
Source: (Exploding Topics)
Annual Spending
Cable TV subscribers typically pay $100–$150 per month, depending on the package, premium channels, and add-ons. This results in a $1,200–$1,800 annual cost for a basic cable subscription.
Bundled Services
According to Pew Research, 78% of cable TV subscribers in the U.S. also bundle their internet with cable, showing that many users still prefer the convenience of a single provider for both services.
Live TV and Sports Viewership
Nielsen’s Report shows that cable remains the dominant platform for live TV, especially for live sports and news events. Cable networks still account for nearly 50% of live sports viewership.
FAST Streaming Statistics
Rapid Growth
FAST streaming platforms have seen a surge in popularity, with Pluto TV, Tubi, and Roku Channel leading the charge. In 2023, the global market for FAST services was valued at $8.03 billion and is expected to grow at a Compound Annual Growth Rate of 23% from 2024 to 2030.
Viewership and Engagement
As of 2024, Pluto TV reported having over 80 million active users worldwide, with users spending an average of over 2 hours per day watching content.
Tubi boasts over 80 million active users, with its content offering growing by the day, including more movies, TV shows, and exclusive originals.
Ad Revenue Growth
FAST streaming services will generate $6 billion in ad revenue by 2025. This highlights the growing shift towards ad-supported platforms as advertisers increasingly favor these services due to their affordability and large user bases.
User Demographics
FAST services are attracting a diverse audience, with 30% of U.S. adults aged 18-34 now using free, ad-supported services. This demographic has traditionally been more inclined toward on-demand streaming but is now embracing the ad-supported model due to its low cost.
Content Consumption
Approximately 67% of U.S. consumers said they prefer free streaming services with ads over subscription-based services like Netflix or Disney+ due to the lack of a monthly fee.
Device Usage
Over 70% of FAST viewers watch content on connected TV devices, like smart TVs, Roku, or Amazon Fire TV, with smartphones and tablets also playing a significant role. This emphasizes the multi-device flexibility of FAST platforms.
Cord-Cutting Trends and Market Share
In 2023, an estimated 6.5 million households in the U.S. dropped their traditional cable subscriptions, a trend that has been consistently growing since 2015. This has contributed to the overall increase in streaming service consumption.
Impact of FAST Streaming on Cable
FAST streaming is expected to account for nearly 30% of total video ad spending in the U.S. by 2026, significantly impacting traditional TV networks and cable services that rely on subscription and advertising revenue.
Source: (Digital Content Next)
Nielsen data shows that 33% of U.S. households now use some form of ad-supported TV streaming, surpassing the number of households that still rely solely on cable TV.
Cost of Streaming Services vs. Cable
The average U.S. consumer now spends $35–$60 per month on streaming services, which includes a mix of paid and free platforms. This is significantly lower than the average cable bill of $100–$150 per month.
FAST Streaming vs. Cable TV: Which Service Is Better?
The debate between FAST streaming (Free Ad-Supported Streaming TV) and traditional cable TV is heating up as more viewers seek cost-effective and flexible ways to enjoy their favorite shows and movies. Both services have advantages and drawbacks, and the “better” option depends on your preferences, budget, and requirements. Let’s dive into the details.
| Feature | Cable TV | FAST Streaming |
| Cost | $50–$150/month, plus fees for premium content | Free (ad-supported) |
| Content Variety | Hundreds of channels in bundled packages | Curated channels with niche-focused options |
| Live Sports & Events | Widely available | Limited or unavailable |
| Premium Content | Access to networks like HBO, Showtime | Rarely includes premium channels |
| Ad Frequency | Fewer ads (premium plans may be ad-free) | Frequent ads to support the free model |
| Flexibility | Low (contracts and penalties for canceling) | High (no contracts, easy to switch services) |
| Device Requirements | Requires cable box rental | Smart TVs, smartphones, tablets, or streaming devices |
| Internet Dependency | Not required for basic cable | Essential (requires a stable connection) |
| Local Channels | Included | Limited availability |
| On-Demand Options | Available with DVR or on-demand subscriptions | Extensive, varies by platform |
| User Interface | Often outdated and less intuitive | Modern, app-based interfaces |
Advantages of FAST Streaming
Cost Savings
With zero subscription fees, FAST streaming is unbeatable for those on a tight budget. Cable TV, in contrast, can cost hundreds annually.
No Contracts or Hidden Fees
FAST streaming eliminates the stress of long-term commitments, equipment rental fees, or surprise rate hikes.
Device Compatibility
FAST platforms work seamlessly on devices you already own, like smart TVs, smartphones, tablets, and streaming sticks.
Personalized Viewing
FAST services offer niche content catering to specific interests, such as classic TV shows, foreign films, or dedicated gaming channels.
Advantages of Cable TV
Live Sports and Premium Channels
Cable shines in delivering live events, premium movie channels, and original series from networks like HBO or Showtime.
Reliable Service Without Internet Dependence
Unlike FAST, which requires a stable internet connection, cable works independently of Wi-Fi. This is particularly advantageous in areas with spotty internet service.
Comprehensive Channel Lineups
Cable offers hundreds of channels covering everything from local news to national sports networks, often unavailable on FAST platforms.
Fewer Ads (with Premium Plans)
Premium cable packages often reduce or eliminate commercials, providing a more streamlined viewing experience.
Drawbacks to Consider
FAST Streaming:
Ad Overload: Frequent advertisements are the trade-off for free access.
Content Gaps: Premium, live sports, and newer shows are usually unavailable.
Internet Dependence: Requires stable, high-speed internet to avoid buffering issues.
Cable TV:
High Costs: Subscription fees, equipment rentals, and add-ons quickly add up.
Limited Flexibility: Cancellation penalties and multi-year contracts reduce consumer control.
Outdated Tech: Many cable boxes lack the user-friendly interfaces of modern streaming platforms.
Who Wins? Use-Case Comparison
Budget-Conscious Viewers
Winner: FAST Streaming
If saving money is your priority, FAST streaming’s free model is unbeatable.
Live Sports and Events Enthusiasts
Winner: Cable TV
Cable remains the go-to option for consistent access to live sports, national events, and premium channels.
Adverse to Ads
Winner: Cable TV (with premium plans)
FAST streaming’s ad-heavy approach won’t suit those who prefer uninterrupted viewing.
Tech-Savvy and Flexible Users
Winner: FAST Streaming
If you want content on the go and value convenience, FAST streaming’s device compatibility and flexibility make it the better option.
Rural or Low-Internet Areas
Winner: Cable TV
For regions with unreliable or slow internet, cable provides a stable entertainment solution.
Popular FAST Streaming Services to Consider in 2025
The rise of FAST (Free Ad-Supported Streaming TV) services has reshaped the entertainment landscape, offering viewers access to a vast library of content without subscription fees. These platforms are supported by advertisements, making them a cost-effective alternative to cable TV and even paid streaming services. Let’s dive into some of the most popular FAST streaming platforms and what they offer.
Pluto TV
Owned by: Paramount Global
Content Focus: A mix of live TV and on-demand content.
Highlights:
- Over 250 live channels, including categories like news, sports, movies, and classic TV.
- Popular channels include CBS News, Comedy Central, and dedicated movie channels.
- Free access to Paramount content like Star Trek and CSI.
Who It’s For: Viewers who enjoy traditional TV-style programming with a wide range of options.
Tubi
Owned by: Fox Corporation
Content Focus: On-demand movies and TV shows with some live TV.
Highlights:
- A vast library of over 50,000 titles, including Hollywood hits, indie films, and TV classics.
- Specialized channels for news, sports, and entertainment.
- Partnerships with major studios like MGM, Paramount, and Lionsgate.
Who It’s For: Movie enthusiasts and those seeking a large on-demand catalog.
Roku Channel
Owned by: Roku, Inc.
Content Focus: Free movies, TV shows, and live TV.
Highlights:
- Over 300 live TV channels, including local news, sports, and entertainment.
- Exclusive Roku Originals like Die Hart and The Now.
- Integrated with Roku devices for seamless viewing.
Who It’s For: Roku device users and fans of exclusive original content.
Freevee
Owned by: Amazon
Content Focus: On-demand movies and TV shows with a growing library of originals.
Highlights:
- Access to hit movies and classic TV series like Mad Men and Bosch: Legacy.
- Exclusive original programming, including Jury Duty.
- Integrated into Amazon’s Prime Video platform for convenience.
Who It’s For: Amazon Prime users looking for additional free content options.
Xumo
Owned by: Comcast
Content Focus: Live TV and on-demand content.
Highlights:
- Curated channels for news, sports, kids, and lifestyle.
- Free access to NBCUniversal content.
- Channels include Bloomberg, NBC News, and more.
Who It’s For: Comcast users and those who want a live TV experience.
Samsung TV Plus
Owned by: Samsung
Content Focus: Live TV as well as on-demand movies and shows.
Highlights:
- Over 200 free channels, exclusive to Samsung smart TVs and devices.
- Content ranges from news and lifestyle to sports and kids’ programming.
- Seamless integration with Samsung smart TVs.
Who It’s For: Samsung device owners seeking free, integrated entertainment options.
Peacock (Free Tier)
Owned by: NBCUniversal
Content Focus: Free-tier access to NBCUniversal content with ads.
Highlights:
- A mix of live TV, movies, and shows, including NBC hits like The Office and Parks and Recreation.
- Free-tier users get limited access, with an option to upgrade to premium content.
- Includes live sports and news in the free tier.
Who It’s For: Fans of NBCUniversal shows and those seeking live sports coverage.
Crackle
Owned by: Chicken Soup for the Soul Entertainment
Content Focus: On-demand movies and original programming.
Highlights:
- A solid collection of indie films, cult classics, and TV shows.
- Exclusive original series like Going from Broke.
- Curated content designed for niche audiences.
Who It’s For: Viewers who appreciate offbeat, indie content.
Plex
Owned by: Plex, Inc.
Content Focus: Live TV, on-demand movies, and TV shows.
Highlights:
- Over 200 live TV channels, plus an extensive on-demand library.
- A user-friendly interface with the ability to manage the personal media collection.
- No subscription fees, with optional premium upgrades.
Who It’s For: Tech-savvy viewers who like to customize their streaming experience.
How You Can Choose the Right FAST Service?
The best FAST platform for you depends on your preferences:
Movie lovers: Tubi, Crackle, or The Roku Channel.
Live TV fans: Pluto TV, Xumo, or Samsung TV Plus.
Original content enthusiasts: Freevee or Peacock.
Tech-savvy users: Plex.
Each platform brings something unique to the table, and since they’re all free, you can mix and match to maximize your entertainment without spending a dime.
With the growing popularity of FAST streaming, the future of TV is looking more affordable—and more diverse—than ever before.
Get Your FAST Streaming Platform Developed Today
Want to grab popularity in the ever-growing world of FAST streaming? With the demand for free, ad-supported content on the rise now is the perfect time to develop your own FAST channels TV.
If you’re ready to make your mark in the FAST streaming space, contact us at sales@alphansotech.com to bring your platform to life. With the right content, technology, and marketing strategy, your FAST streaming service can gain traction quickly and build a loyal user base.
Frequently Asked Questions
Do I need special equipment for FAST streaming?
No, FAST streaming only requires a device with internet access, such as a smartphone, smart TV, or streaming device (e.g., Roku, Amazon Fire Stick).
What kind of content is available on FAST platforms?
FAST platforms offer a mix of live TV channels, movies, series, and niche content like news, sports, lifestyle, and classic TV shows. Popular platforms include Pluto TV, Tubi, and The Roku Channel.
Are there hidden costs with FAST streaming?
No, FAST streaming is entirely free. However, you will see ads during your viewing experience.
Is FAST streaming available worldwide?
While FAST streaming services are gaining global traction, availability may vary by region. Many platforms are focused on markets in North America, Europe, and parts of Asia.
How does the picture quality of FAST streaming compare to cable?
FAST streaming typically supports HD-quality video, which is comparable to cable TV, provided you have a stable internet connection.
Can I record shows or pause live TV on FAST platforms?
Features like recording and pausing live TV depend on the platform. Some FAST services allow limited playback options, but most focus on a live TV experience.
Does FAST streaming require a high-speed internet connection?
Yes, for a smooth viewing experience, a stable internet connection (5 Mbps or higher) is recommended.
Is FAST streaming a cost-effective alternative to cable TV?
Absolutely, for users who don’t mind ads and are looking to cut costs, FAST streaming provides a wide range of free entertainment options. It’s particularly attractive for cord-cutters who want a cable-like experience without monthly fees.
Can FAST streaming replace paid subscription services?
It depends on your preferences. FAST is a great supplemental option to access live TV and classic content, but it might not fully replace platforms with exclusive or ad-free content.