YouTube is the most popular platform among users these days, so it’s not surprising that millions of music lovers are using the platform for music streaming and other services it offers. Explore to know what YouTube music is: how it works to generate outstanding outcomes.
It is the default platform for music streaming, especially for viral music videos such as Old Town Road and ME! The platform is undoubtedly the best place to enjoy various songs, mashups, remixes, or any other type of song listeners is looking for. Whether music lovers are looking for lyrics for the song before night, music before going to sleep, or any new remix to play at the next party. YouTube has everything as per listeners taste.
Earlier statistics show that a great number of customers stream music from YouTube and all other on-demand streaming services combined. But the clear picture is even worse: according to statistics revealed by top Apple Music (and former Universal Music Group) executive Jimmy Iovine in the interview at Vanity Fair’s New Establishment Summit, located in San Francisco. YouTube accounts for around 40% of overall music listening and approximately 4% of overall music revenues.
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With YouTube Music, YouTube is all set to dominate the streaming market with an impressive music app built upon its entertainment empire. YouTube Music app has a unique interface along with an unparalleled content library and a few kinks that work efficiently.
Keep in mind that YouTube Music is here to stay for a longer time to compete with numerous apps at the same time. The top labels alone control over 64.52% of all of the views of YouTube’s top channels and top publishers of the apps
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What is YouTube Music?
YouTube Music is a video and music streaming platform developed by YouTube, a subsidiary of Google. The on-demand platform provides a tailored interface to service-oriented users towards music streaming, enabling music lovers to browse songs, music videos, and much more on YouTube based on trendy playlists, genres, recommendations, etc.
The service provides a premium tier, enabling ad-free playback, downloading songs, and audio-only background playback for offline playback. These subscription benefits are offered to subscribers of YouTube Premium and Google Play Music. The service will eventually replace Google Play Music as Google’s main brand for streaming and purchasing music.
The availability of YouTube music simply includes many of the releases from mainstream extensions and artists to any video categorized as music on the YouTube service. The music streaming platform will operate initially parallel with Google Play Music; later, the streaming is scheduled to shut down entirely by 2020. Product manager Elias Roman stated in the music streaming service in 2018 that they aimed to reach feature parity along with Google Play Music before migrating users to it. A “pre-save” feature for upcoming posts was added in 2020.
History of YouTube Music
The YouTube Music app was launched in October 2015 and released in the same month. The release came alongside the unveiling of YouTube Red, a more comprehensive subscription service that covers the whole of the YouTube system, including the Music app. Redundant to Google’s existing Google Play Music to access the subscription services, the app is developed for music lovers who love to enjoy the music on the YouTube platform.
In 2018, YouTube announced and launched a new version of the YouTube Music service, including a redesigned mobile app and web-based desktop player, and more dynamic recommendations based on different factors. The platform uses Google artificial intelligence technology to search for songs based on descriptions and lyrics.
Additionally, YouTube Music became a separate subscription service, offering background or audio-only streaming, downloading for offline playback, ad-free music content on YouTube, etc. The service’s benefits continue to avail existing YouTube Premium service and Google Play Music enabling users to access the music they love. The YouTube Music subscription, in line with its competitors, is priced at US$9.99 per month; the price of YouTube Premium was increased to $11.99 for new subscribers.
In 2018, YouTube Music approached multiple sponsorship agreements to serve as a partner with Dick Clark Productions for its television specials, the American Music Awards, and Dick Clark’s New Year’s Rockin’ Eve. YouTube Music platform allows subscribers to leverage the Google Assistant smart speakers, starting from April 18, 2019, with feature-limited ad-supported available for non-subscribers.
How Does YouTube Music Work to Provide Amazing Service to Music Lovers?
Like any other music streaming service, YouTube Music considers putting a lot of attention to its discovery features and functionalities. The platform represents that the music is “easier to explore” with the streaming services. The music streaming platform has an extensive catalog enabling subscribers to leverage official songs, live performances, remixes, covers, music videos, etc to throw in too.
Whether music lovers are using an app or website, the home screen keeps on changing. It provides them with recommendations based on their listening habits; it also offers some music choices from which customers can choose any, it helps in matching the music as per users’ taste habits.
The music streaming platform is based mainly on three tabs that are Home, Library, and Explore. Explore options allow music lovers to find new music, such as the latest releases, dive into moods, genres, etc.
The library tab enables users to play a playlist, which can be imported music that you might get from Google Play Music or any other music that you have brought from your smart devices. The music import from Google Play Music or your smart devices is available on both that mobile app and website.
Videos have extraordinary prominence in the app and browser; when you select a song in the mobile app, you are often able to choose whether you want to just listen to the music or, along with listening, you want to watch the video. You can likewise switch partway through; this is one of the unique features offered to music lovers on the YouTube Music platform. But if the users are using a browser, it is quite apparent that you can leverage a video-based experience just like the rest of YouTube.
Users can also like or dislike any of the music or video content as per their taste and choice. With the help of Google tune, the selection of music that you are recommended also becomes quite more straightforward than ever. For example, if you don’t want to hear Ed Sheeran, you can give the thumbs down to the content, and you will not or less see Ed Sheeran’s contributions on the platform.
How Does YouTube Music Work in the Background?
There is quite a small loophole that enables you to play a free version of YouTube Music on your smart device that also without any subscriptions. It’s essential the process is similar to playing YouTube in the background; these are the below-listed details to know the complete process right away:
- Go to music.youtube.com in your smart device browser
- Open the settings option and select desktop mode
- Press on the play option on the music that you love to listen to
- Turn off the display
Once the music stops, wake up to the standby mode on Android and look for media controls, you will notice that it’s playing. If you have an iPhone device, swipe to the control center and click on play. The music will start once you tap on the play option.
How Much Does YouTube Music Cost?
YouTube Music is accessible as a free ad-supported tier, just like Spotify. But there is a catch for the mobile app because you can not use it to play music in the background. For most music lovers, subscribing is going to provide an amazing experience. YouTube Music Premium subscription enables you to leverage offline listening and adverts.
- Student: $4.99/£4.99
- Standard: $9.99/£9.99
- Family: $14.99/£14.99
Suppose you are a newbie to the music and video streaming platform, you get a trial option, you can leverage free months or two-week no-risk trials. Music lovers are offered free trials with few clicks on the platform.
Is the YouTube Music App Like to Use?
Undoubtedly the YouTube Music app is easy-to-use and possesses a simple layout ensuring a unique experience offered to music lovers. The home screen of the streaming platform is tailored with personal artist choices that you can select during the first visit.
Platform users are recommended the engaging and lovely playlist as per their taste and artist choice; they can select any during their visit to the platform. You can also build a platform similar to YouTube Music or Spotify; contact us to know everything about the development process, development cost, etc right away!