Live streaming events are gaining popularity in recent years. Even though they are ubiquitous, they need to be successful. What’s worse than an event video with poor-quality sound to broadcast for which you have been working for a long time?
You can avoid such mistakes to make your live-streaming event successful; a few best practices can help you with the same. Read on to learn which tips can make your live-streaming event successful.
Why Live Stream an Event?
COVID-19’s spread has made every industry understand the importance of online video streaming. Unfortunately, the event industry is not exceptional; many event organizers are shifting to live event streaming. However, the embrace of live event streaming doesn’t appear to be disappearing.
Organizing live-stream events is very beneficial. You can live stream an event to create a sense of community, generate brand awareness, and provide a paid experience for an exclusive audience. It also provides you with means of generating revenue. Live streaming events can help you connect with an audience. There are a lot more advantages that event planners or organizations can enjoy with live streaming, these include:
- Expand your reach
- Increase participation
- Learn about your audience
- Motivate your in-person audience
- Include your virtual audience
- Share the moment
Event live streaming enables you to expand reach, boost participation engagement both online and in-person, share special moments, and know what interests your audience with ease. There are lots more reasons that justify why live stream an event.
8 Elements to Host a Successful Live Streaming Event
Video streaming has taken a new role in event production. As teams ramp up for a future filled with hybrid audiences, they’re searching for new techniques to market and stream their content. With many options available, event streaming is nerve-wracking and exciting.
As a person in charge of promoting events, you might be aware of the term attendance. If you can not get people to your event, there is not much point in putting it on. Live event streaming is the right way to get people to attend the event from the comfort of their sofas or even to give them a preview of what they are missing so that they will be more inclined to show up next time.
What are the basics of the event live streaming? Know whether your event is worth streaming and how you can do so and how you will ensure people will show up. Let’s have a look at the event live-streaming basics and important elements to host the same.
Data Collection and Insights
It is no secret that virtual events yield more data compared to physical events. Managing events through an app like Eventbrite or video streaming platforms can help you capture every interaction during a session. The feature-rich platform helps you have a clear picture of who has attended the event and other insights listed below:
- Number of times streaming content played and displayed
- What % of streaming content is being watched?
- Average time of watched video
- Device type on which video is watched
- Viewers number
- Which brand device is used to watch streaming content?
Having details on hand can help you to know customer interests, qualify prospects, determine which sessions are popular, and more. This information can help you prepare better for upcoming events.
Ease Integration
What after collecting the session data? If you are thinking of giving it to the sales and marketing teams, you surely need a solution that provides you with real-time insights. Very few solutions are easier to integrate; hence find a solution that can provide you with a transparent experience.
Real-time Updates
You can’t get real-time analytics with every event streaming platform. There are very few that can meet your event streaming requirements in all senses. There are many horror stories that you might have heard about, but many event organizers haven’t session data access as quickly as they hope to have.
They were unable to make essential changes when they required them. Real-time analytics is like a puzzle; you might have an insight into a feature-rich solution of an event streaming platform. Advanced solutions help to make real-time decisions based on the picture.
Security and Reliability
Without complete security assurance, the most advanced streaming solutions can fall. While choosing an event streaming tool, choose to invest in a feature-rich solution that meets CCPA and GDPR requirements.
You also need to be ISO 27001:2013 certified. The video streaming script must scale to satisfy all your demand and helps you reach the targeted audience with ease. Virtual events have great attendees compared to in-person events.
Flexible Branding
Check for the event streaming solution that can be branded to match the event you’re thinking of hosting. Answer a few of the questions:
- Can the streaming content embed into the event webpage?
- Do the colors coordinate with the event’s theme?
The small details can make the streaming content experience feel disjointed from the event.
Select the Shooting Mode
You have multiple options when it comes to shooting and broadcasting the event. You can shoot it through the computer camera that most of the speaker talks in front of the screen. Such video content shooting is very easy to set up and needs little financial investment. It’s too simple for the audience. Thus, it’s important to define the message you want to deliver through a live event.
This method has the benefit of bringing a feeling of closeness between the speaker and his audience nevertheless. There is a screen that separates the various attendees and speakers. Nonetheless, the listener might have the feeling that the speaker is addressing them directly.
As an alternative, you can use a professional camera to record the events. Cameras have the benefit of offering excellent image quality. This enables you to take broader shots. You can even use multiple in order to have different angles to view and switch during or between the live broadcast. The speaker can give their talk from a stage; this is why this shooting mode is recommended for hybrid events.
A streaming camera is a bonus option with a light ring. Both convenient and affordable, it’s a tool that will provide better brightness and quality for your video streaming to boost visibility for the attendees. When you can set the simple layout, why go for the complex one?
Guest Feedback is Essential
Are you planning to shoot an event video with different cameras to engage attendees? If yes, then it becomes vital for you to know what they are thinking about it and what more they expect to have from you. You can choose to record the participants’ feedback during streaming live events. This can even help you bring a human touch to the broadcast by knowing the authentic reactions.
If you have many cameras connected to the live event, you can easily switch the cameras to create the rendering dynamic. You can shoot interesting shots of the speaker and scenes showing the audience. Additionally, switching shots during the event broadcast will bring a touch action that always feels good.
Be extra careful when you’re planning to perform this editing type, as you will need more teams. One person will be responsible for the camera shooting the speaker and his gestures, while the second one has to focus on capturing the audience.
Think About the Attendees’ Replies
The event recording must be flawless; it implements for both live transmission and also for replay. It’s likely that your live event streaming will also be broadcasted to the participants after the event. People who were unable to attend the event can grab the opportunity to enjoy the replays. Moreover, it’s also a way for attendees to enjoy their favorite moments from the event they like the most.
It’s essential to think about the video capture with the replies in mind. For instance, you can easily make a small montage of the video with an introduction and transitions and also by combining different scenes. This is valuable if you have recorded multiple sessions.
Are you looking to broadcast the next event to make it a success? You have made the right decision. No matter whether you are planning to film a video with a computer or smartphone built-in camera or a professional one, do not forget to follow essential tips. Make sure to have a quality rendering that blows your guest away, that is for sure.
Are You Ready to Host Your Live Streaming Event?
There are lots of qualities to look for to make your event streaming successful. The above listed are very few qualities to consider; there are more depending on the event type you’re thinking of broadcasting. You can take the support of event management system to host and manage your event efficiently.
Powered by the latest video technology, this feature-rich solution empowers event teams to harness streaming in all forms, including on-demand, live, etc. It makes it easier for them to create the ultimate attendee experience and boost up engagement.