WordPress Essentials For Small Business : DIY Guide
WordPress is one of the most popular CMS which is in use today. There are over 80 Million people have chosen WordPress as a platform for their blog and website. WordPress is popular for several reasons:
Open Source: You don’t need a license to make website in WordPress
Customization & Powerful: WordPress has robust & powerful back-end system which can be easily customized
Easy to Learn: WordPress is easy to learn for novice users. You can easily change content and images on your website from the back-end system.
In this blog, we will discuss WordPress Essentials to get started with a website for small businesses.
Set Up WordPress Account
Go to WordPress.org and set up a free account. It doesn’t host your account it will give you software that you need to build & run your blog or website. You need to buy hosting services from web-hosting service providers like GoDaddy or Hostgator.
If you are looking to setup just a blog you should go to WordPress.com since that platform hosts the blog for you for free. After signing up you will get URL like yourbusinessname.wordpress.com, with free themes you can get started right away. It depends on your needs and requirement on which platform you should go with.
The ideal way would be going with wordpress.org and setup a full fledged website instead of just setting up a blog. You can always add a blog module on your website.
Domain and Hosting Maping
You can purchase a domain name from Godaddy or NameCheap . I would recommend buying a domain and hosting from the same services provider since it makes it easier to map hosting with a domain name.If you purchase hosting from different services provider you nee to update DNS in your DNS setting to map Hosting and Domain. Below is the screenshot.
Choosing a Theme for Website
There are plenty of resources to find free themes. You can review free themes from WordPress, You can also review Free WordPress Themes from WPExplorer. If you want to explore paid theme for your business website then you can find it on Themeforest or Template monster. Generally paid themes ranges from $20 to $150 . If you are not tight on budget then you can choose premium themes.
You need to choose a theme which suits your business niche. How much visual do you need in the home page and inner page? Suppose if you are a Cake and Bakeshop and you want to update attractive visuals then you need the theme which can allow you to do this.
After purchasing the theme you need to write content that appeals to your visitor. First of all, you should decide your website objective and then you need to plan on content. For example, if your goal is to increase footfall to your physical store, you should give special offers, deals, and coupons to your website. If you run a restaurant you can display your menu card and call back option for the visitor who want to book a reservation. You can show the achievement that you have earned, your existing client list, media coverage that you have received etc. You should read an interesting article on Why You need WordPress Website .
Content placement is also important past with respect to User Experience (UX). You may want to take expert advice if you are not sure about content placement on your website.
I hope you will find this post very useful regarding WordPress Essentials For Small Business.
Let me know any questions if you have in comment regarding it. I will reply you ASAP.
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