Top Trends that will help you boost mobile User Experience
Successful online marketers are constantly on their toes. They constantly adapt to new trends and technology to have an edge over their competition.
Would you believe you have what it requires to join their ranks? Then you must always think and act quickly.
When Google announced that more searches now happen on devices that are mobile than on computers that were an eye-opener for many people. And lots of site owners and bloggers still don’t possess a mobile marketing strategy in position.
With technologies like live video streaming and VR, users are growing more worried over the mobile encounter. In reality, 57 percent of these will refuse to advocate a company if it’s a subpar mobile site.
Boosting Your Site’s Mobile User Experience
Don’t stress — by taking advantage of the latest trends in the mobile space, it is possible to catch up. You may start with all the following:
Creating Mobile-Friendly Emails
Email marketing continues to be one of the bases of digital marketing since the start. This time around, evidence implies that you just should start e-mails that are optimizing for mobile users.
Based on figures, emails are now read by individuals more on smartphones. It’s also called that, by 2018 80 percent of users will use email services alone via a mobile device.
For starters, implementing a responsive e-mail design is an effective approach to boost the mobile experience of your subscribers. Considering that platforms like Pagemodo, MailChimp or iContact already offer several open templates for emails. Subsequently, it needs to be simple to check this off your list.
Remember to optimize each and every detail for mobile screens. Buttons, for instance, must be big and easy to exploit. The information also has to be presented in a long-scrolling format, allowing mobile users to simply swipe up to read the entire e-mail.
Below are some additional hints on how to generate mobile-friendly emails:
Compress pictures to reduce loading time. Remember that some mobile users still use 3G or connections that are slower, so try to avoid using high-resolution images.
Make fonts bigger. To compensate for the smaller display of mobile devices, try to establish your font size to 14 or 13 pixels.
If you take advantage of an image as your CTA (Call to Action), there’s a possibility that users won’t even see it.
Shorten your subject lines
Video content is considered as the best when it comes to engagement.
By The Way, 51 percent of most video plays occur on mobile devices. So if you need to enhance your site’s mobile encounter, start thinking about video content and you should diversify your content strategy.
Aside from using tools to create professional-looking explainer videos, you ought to also consider launching streams that are life with platforms like Facebook Live, and Periscope.
Studies reveal that users spend the time seeing live videos when compared with videos that are routine.
Below are a few ideas to your first live video:
- Interview a social media influencer
- Have a live Q&A or webinar session and interact with your crowd via remarks
- Invite your social networking followers into a corporate event
- Reveal a random video of your neighbor’s pet (social media users love creatures)
- Turn Your website into a Progressive Web App
Another trend you need to keep an eye out for is the emergence of PWAs or progressive web apps. These are sites that may deliver program-like experiences to mobile users. They have abilities that are offline, are fast, and are specially optimized for touch-based interactions.
Some of the normal characteristics of PWAs comprise:
- Push notifications,
- Fast load times even
- 100 percent mobile responsive.
They cover several case studies on brands that use PWAs since Google is about user experience. Regrettably, developing a PWA is not a DIY job you can do overnight.
Hope you have enjoyed this blog regarding mobile user experience. Please let us know any questions if you have regarding it. Alphanso Tech is considered as best Mobile App Development company.