Top Reasons Why Your Event Description is Hurting Ticket Sales
It stinks if your words do not draw in the ticket sales you hoped they would, when you’ve spent hours crafting an event description. And with so many promotional and organizing jobs piling up on the plate, then finding time to return and edit what you wrote can be difficult.
However, your event description is frequently the very first (and only) chance you have got to make an impression on event-goers and convince them to buy tickets. So how do you give your description without spending an excessive amount of time editing it, the elevator it deserves?
Here is a summary of four common reasons why your event description may be hurting your attendance rates (and a couple of pointers for fixing them across the way).
Reason #1: Your event description has no personality
It doesn’t matter special, engaging, enjoyable, helpful, or just how fascinating that your occasion is. If your description doesn’t capture the character of your event, it will turn away event-goers in moments. The very ideal approach to guarantee your event’s character shines through (and your occasion description doesn’t sound like everybody else’s) would be to define your tone and voice. This way, you have your team to make certain that your occasion manufacturer is always consistent and a guide for yourself.
The following three suggestions can help you pinpoint how you want your occasion to seem:
• Just how do you need folks to feel when they find your own event?
• Which voices (playful, buttoned up, professional, etc.. ) resonate best with your viewers?
• If your occasion brand was a individual, how would they speak? Description to get a Absolutely Free Yoga in the Park show:
• Prior to defining your event’s copywriting voice: Yoga is a weekly free yoga event for professionals of all levels, held at the Boston Common. Bring your own water your mat, and an open mind!
• After defining the copywriting voice of your event Come celebrate the sun’s period using a yoga set in the Boston Common Frog Pond that is beautiful! Taught by an amazing lineup of Hot Yoga Boston teachers, you are going to enjoy flows that are energizing under the open skies to invigorate your mind and the human body. All levels welcome, including kids ages 8 and up.
What’s the next one much better? It’s character and warmth . It gives an enticing glimpse.
Reason #2: The main details are missing Beyond being exciting or engaging, your event description also needs to communicate event details without overwhelming the reader. Look at including basics such as time, ticket price, location and venue, speakers or lineup, along with other particulars. Details for a Absolutely Free Yoga in the Park show:
• Before incorporating details that are important: The Frog Pond
• After incorporating details that are important: The Boston Common Frog Pond (near the Carousel) Saturdays, 10:00am, in June 8 — August 31 Instructor: Emily Jones What’s the second one better? Adding the basics makes it clear and concise about the important details of your occasion, while showing respect and consideration . Tip: Have more info than can fit on your description? Add a FAQ, where it is possible to outline additional answers to questions and state your own refund policy.
Reason #3: Event-goers are overwhelmed with advice Your event description needs to capture the advantages of attending your occasion in a manner. That means avoiding large words which take up distance jargon, and sentences. At a middle school reading level, write in short. 4 Methods to craft a more succinct event description:
• Start with an outline by mapping out what you want to say before you start writing
• Split copy into sections with headers
• Use bullet points to make it easier for people to skim your description
• Use the free Hemingway
Program to help make your writing easy to read Reason The description is not formatted for its station Creating a variant of your event description to match each station you use is crucial. Not only are there any span limitations on various channels, readers exhibit different user behaviors are:
• Site or listing
• Social media and event discovery sites
• Screen and search ads
• Sponsorship prospectuses
Social media post for a Absolutely Free Yoga in the Park show:
While the initial description in our section on copywriting would still match on Twitter, for instance, it’s still best to reevaluate your description to get certain channels (especially social) so anyone scrolling may still get a feeling of your event without even being faced with a wall of text.