Top Reasons Why Mobile Apps Fail to Grab Attention
All of us know that mobile apps have flooded the market in the last couple of years. According to Statista, Google Play Store has approximately 2.2 million mobile apps whereas Apple’s App Store has approximately 2 million apps. By the year 2016, a number of app downloads will increase more than 211 billion and 254 billion by 2017.
Among Only 35 percent of the mobile app, engagements last less than a minute. If the user is unsatisfied, they directly away discard the mobile app. It’s becoming hard to create and release a good mobile app that performs brilliantly in the present competitive market.
Not Fundamentally Google Wave was one of Google’s most hyped yet surprisingly least understood online communication tool. Though it seemed to be an excellent idea. Regrettably, Google Wave failed despite amazing marketing strategy.
Reasons why it failed:
Nobody knew what exactly it was.
The end product wasn’t user-friendly.
User expectations weren’t met.
In business app development, the definition of success is determined by understanding client’s decision making and discovery procedure.
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Most common reasons why the mobile app fail:
Unable To Understand Target viewers
Before commencing on a project proper research ought to be done regarding your potential audience. Create the mobile app keeping in mind what the audience wants. If you’re unable to concentrate on your target audience correctly, your application won’t ever reach the perfect destination and all of your efforts will go vain. Remember that to get a successful and well-designed app, decent user interface (UI) and superb user experience (UX) is a must. Otherwise, the mobile app becomes discarded quickly and fails miserably. By way of instance, users become frustrated when a mobile app runs on the iPhone although not on their iPad.
Incompatible User Experience
What would you do if an app is slow or lagging a whole lot, taking a long time to load or most attributes are paid (premium)? You will simply switch to another app. Buttons should be placed at right areas, do not enhance UI up to such an extent which makes the app complicated. Ignoring these is an expensive mistake, it does not matter what type of app that you are making. Ask questions such as is there a market for the sort of app you’re developing? Are you supplying a special experience by solving a certain issue? Is the notion defined well enough to get the job done? If you completely miss the advertising process afterward sorry to say your app will fail in a short while. It’s possible to make powerful use of the social networking tools, ask for testimonials about what they would like to include in the application.
No Unique Characteristics
Uniqueness is what everyone loves. Keep a check on your competitors and deliver new features slowly. This keeps alive the interest of the users and every new feature will get publicity by its own. Additionally, keep in mind that never launching too many features in bulk. It won’t make your app successful. On the contrary, it may confuse the mobile app user and he will opt for another app that satisfies his need. So release the updates properly.
Not Applying App Development Approaches
The market is flooded with countless apps. The abundance of apps is pleasing to the eyes of users but a difficult challenge for the app’s marketer. App optimization is methodological strategy and has to be carried out carefully. Unoptimized apps are always at reduction and there is hardly any chance of them rising with the newer apps launching every minute. Such apps are really bothersome and are quickly uninstalled from mobile devices. The developers of mobile apps should maintain a check on the app code, create the code as efficient as possible so that the app runs thinner.
Memory Usage & Performance Issues
The mobile app is a whole new world. All the code included in mobile app development must be well-optimized otherwise it will lead to the slow, clunky and negative consumer experience. Performance expectations are always to an intense degree. If an app doesn’t respond quickly to consumer interactions it’s going to be dead on arrival.
That Improper App Testing Approach
One of the most vital protocols that are often overlooked is the app testing prior, during and after launch. If an app isn’t tested correctly, it is going to be having bugs that affect user experience and is more prone to crash. A single crash can lead to low user adoption and negative reviews regarding your own brand. App ought to be tested before sending in order to ensure there are no significant troubles.
Creating app costs around few million dollars to tens of thousands of thousands. You need 100% of capital to start your business. Otherwise, sooner or later you will run out of cash. You need to learn your limitations and be sure that it remains inside these to make a successful mobile app.
The above-mentioned points may seem to be shared but it contributes to major chaos on your brand worth. Hence, it’s recommended to create a road-map exactly enjoy a pre-flight checklist.
An app is considered successful only when it’s driving user engagement, delivering ROI and accomplishing business objectives.
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