Features to Look for in Live Streaming Server

Live Streaming Server

Live streaming enables brands to connect with the audience interactively; that’s why having a capable video streaming platform is essential. The great place to start setting up a video streaming platform is the website. 

It’s the best place where the relevant content can be shared with different people, helping to enhance the website traffic by gaining more views and clicks. But without rich features, the platform is not practical; hence you integrate all essential features that boost user experience to the next level; there are few features to look for in a live streaming server.

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As the most significant marketing trend, video alone makes up over 82% of all internet traffic by 2021. The problem for the server is that video content is a lot heavier compacted to text-based content, which puts a heavy load on the website server. However, smartphone analytics predicts that more than 25% of traffic will be increased due to mobile by 2025; much of the traffic will come from increased streaming and video on mobile.

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The main driver for this behavior is the speedy diffusion of a wide range of video content like embedded video in web browsing, social media, increased video streaming, and sharing services. That is why a video hosting server is part of modern content strategy. It enables you to share, upload, and manage high-quality videos and without server lag or website going down.

What is Online Video Hosting?

When an individual visits a website using a desktop, phone, or laptop connected with a server, it “serves” them on the website. The websites need a hosting solution to open a webpage for viewers. Hence hosting can simply be termed as renting server usage from a brand responsible for delivering and storing online content.

Online video hosting is a service that enables users to host, upload, manage, deliver, and organize live streaming and VOD content online. It simplifies your streaming experience. Hosting on a SaaS platform offered makes managing, storing, and delivering your video content accessible.

Why Do You Need A Good Platform To Stream Live?

Nowadays, live streaming video content is used for one-on-one interaction, training, flash sales, demonstrations, product releases, events, etc. However, to engage and attract a vast audience without any geographical boundaries, a perfect video streaming platform and server must.

It helps to have more sights of people, thereby providing your brand much-desired exposure. Live streaming video content on a large video platform assists in leveraging the brand, thereby increasing its reach. An audible and clear live stream is likely to obtain comments and likes from viewers, followed by the end.

Who Uses Online Video Hosting?

Online video hosting is used by organizations as well as individuals from myriad backgrounds, including content creators, educational institutions, bloggers, medical institutions, also businesses that practice media distribution, such as radio stations, OTT streaming platforms, television networks, studios, etc. Online video hosting is intended for professional broadcasting and is suitable for enterprise audio or video platforms.

Is It Better to Host My Videos or Use a Video Hosting Site?

Even if you own a dedicated virtual machine or server, video can have a significant load on the server with a small amount of traffic as well. A regular webpage with lots of images is less than a couple of megabytes, compared to that a single 720p video generally is above 100 megabytes.

So ten visitors who watch a minute of HD video require a whole gigabyte of server bandwidth. You can get a thousand visitors or more than that to a text as well as an image-based page for the same bandwidth. Since web hosting plans put a restriction, just a small video is enough to exceed your limit within a few days. Hence it becomes mandatory to use a video platform with rich features integration.

Must Feature to Have for Live Streaming Server

Feature of Live Streaming Server

Organizations are incorporating enterprise live video streaming in marketing operations. The global enterprise video market globally is forecasted to be worth $19.8 billion by the end of 2023. Here we have listed a few features that a live streaming server must have; the primary goal to list it out is to help you know which one best to find for the success of a video platform.

White-Label Capability

In today’s video streaming world, white-label refers to a video player that’s free of service provider’s branding and logos. It enables users to integrate custom branding that reflects their own brand. The features provide you control over the aesthetic of the video player; it provides a professional appearance.

Monetization Model

No point in online video hosting, apparently proper monetization options. Monetization tools are crucial for enterprises interested in making money from their video-on-demand and live streaming content. Generally, content proprietors monetize videos in three different ways including:

  • Subscriptions (SVOD),
  • Pay-per-view (TVOD),
  • Advertising (AVOD).

Each of the monetization models can be lucrative when used appropriately. Keep the requirements of the video platform in mind; Alphanso Tech enables you to monetize the content whichever way you feel suitable. Be it PPV, ad-based, subscription-based, or any other.

Auto Scalable Platform

Scalability relates to the ability of the cloud computing architecture, making it easier to increase or decrease the functions by managing its resource obligations according to the workload capacities while even retaining performance. 

Any enterprise video streaming platform that has to deal with a global audience certainly demands an auto-scalable live server to handle unexpected traffic spikes throughout peak hours. Hence, an auto-scalable cloud streaming server is indispensable if you want a video streaming platform to immediately accommodate fluctuations in stream demand.

A change in capacity can result from an increase in streams published to the platform or a variation in the number of viewer connections. Consequently, in such a situation, it’s very crucial to opt for a server that’s not bewildered by unforeseen traffic spikes. It is capable of handling concurrent streams.

Content Delivery Network (CDN)

One of the essential features of a video streaming platform is robust live streaming CDN. CDN is also termed as “Content Distribution Network.” However, it consists of a network of server distribution globally. High-speed internet cables connect the network to the broader internet.

In simple terms, CDN distributes live streams and video on demand (VOD) content of enterprises to users around the world. CDN provides numerous advantages, ensuring increasing speed, providing security, redundancy, reducing buffering, allowing scalability and lag problems. 

Moreover, it’s critical to note that all CDN don’t providers are not alike. Few CDNs are less powerful and smaller compared to others. While others use an internal server network, please note that this isn’t a better option for optimal video delivery.

HTML5 All-Device Video Player

Its next essential feature in the list is HTML5 all-device video player. Flash was considered standard for most online videos in the past; users needed the Flash plugin to watch streaming videos. However, Flash was slow with lots of security issues. A new standard took over with the release of the iPhone: HLS delivery.

Most online video is served through the HLS streaming protocol. However, most video streams through video players. Such players are supportive and widely compatible with all devices of today. Common streaming platforms include smartphones, tablets, smart television, desktops, etc.

Adaptive Bitrate Streaming

Online video hosting is just impossible without ABR (adaptive bitrate streaming). It’s indispensable to connect with users who’re viewing the live streams. Adaptive bitrate streaming is a technology where the video player automatically enhances the quality of a video according to the obtainable user’s device performance, bandwidth, and network conditions.

Rather than developing one live stream at one bitrate, Alphanso Tech creates various streams at various resolutions and bitrates concerning playback on numerous bandwidths. The media server next sends the highest-quality stream potential for each viewer’s device as well as connection speed.

Due to this rich feature, mobile viewers of the video streaming platform with weak connections do not have to abide endlessly for the content to load. For those plugged with high-speed internet, a more excellent resolution dilemma will be played. Unnecessary to say, adaptive streaming affords an exceptional user experience as there is no buffering throughout playback.

Summing Up

We have listed key features that are best for a live streaming server; now it’s time to develop the platform that works best for you. Hopefully, the listed might help you to narrow down the streaming platform option. Still not sure where to get started from? We are here to help you out; take a quick look at our streaming platform and contact us if you have any queries.

Post by Alphanso Tech

Created in 2013, Alphanso Tech is a leading IT Consulting company with a presence in the USA, Canada, and India.We are a trusted and leading service provider to many top-tier companies in the area of Custom WordPress Development , Web Application Development , iOS App Development , Outsourcing Services, Online Marketing and many other related activities.

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