How to Build Social Media Strategy for your Startup ?
Occasionally The toughest aspect of beginning a new company isn’t producing the product or service itself; it’s communicating what it is, what it does, and why people should care about it. Many Startups battle with brand identity and advertising their products or services, which is only 1 reason why they often fail. It’s not due to lack of good thoughts or challenging work, it is due to lack of awareness in the market.
Social Networking websites may be the most cost-effective way of increasing brand awareness for your own startup. But do not be fooled — social media is not free advertising. (More about that later.)
If you Asked me back in 2009 or 2010, I’d have said differently, but the landscape has changed. Back then, not many companies were leveraging social websites, and there have been much fewer cat videos and political rants popping up in people’s packs. Today, Facebook is saturated with all kinds of content, and also to get a business to get noticed and build brand recognition they need to be much more strategic.
Many B2C Startups struggle with the exact same question: How do we get more Facebook/Twitter/Instagram fans and followers?
- Secure Handles
Before You do whatever else, book social media handles for your own startup. This crucial step is often overlooked but it’ll be crucial to societal brand awareness and achievement in the future.
When it Comes to procuring social handles, simplicity and consistency are key. If your company’s name is “Oitter’s Cafe” that the ideal social handle would be @oitterscafe across all social network, and for Facebook, the unique URL would be Facebook.com/oitterscafe. Keep in mind that apostrophes, commas, and quotations won’t operate in a social handle on Twitter or Instagram.
Also, It is important to maintain the deal as near to the real business name as you can. Make it simple, not something that customers will need to guess.
It is also important to try and secure the same manage across all social media platform. Placing @oitterscafe in your company materials (instead of many distinct handles/platforms) will enhance your marketing efforts, and it will be easier to promote your social channels and cultivate engagement by asking customers to recall only one succinct handle.
After you Have your social manages secured, you are able to keep them inactive until you develop a powerful content plan. Meanwhile, you will have peace of mind knowing your brand name is procured across all of your social media channels.
- Construct a Content Strategy
Launching posts on your business’s social networking accounts, it’s sensible to first construct a content plan and supply calendar. Without that, many startups will quickly find themselves either too busy to post, bereft of ideas and articles, or missing out on opportunities to capitalize on trending topics/events which are connected to your brand.
You want Your articles to be intentional, engaging and consistent, not random and haphazard.
I frequently dear modest companies and startups say they do not understand what to write on social media. The very best way to produce a basic content plan is to set up a weekly or bi-weekly routine.
For Example, “Pro Tip Tuesday” could be your weekly tips that offer free guidance or insight about your own business, providing your clients with something of significance on a normal basis. The conclusion of the week could be “Fun Friday,” where you share a fun picture or movie showing off your company culture or provide props to valued clients.
Consider Creating a mix of content that hits these notes:
Aspects of your business. Is your product or service available at a brand new site? Is a new iteration of your product/service falling soon? Create some buzz by discussing the details, and any breaking news about new clients or partnerships, media policy, business milestones, or views in your industry a la “Pro Suggestion Tuesday.” Like “Fun Friday,” this content gives your followers insight into your business: what makes your culture unique, and at the same time what makes it relatable. Share highlights of the staff ping pong tournament. Is your staff super into Game of Thrones? Weigh in on a fun trending topic, like whether that gown was really black and blue or was it gold and white?
Sharing/retweeting content that conveys your company values and resonates with your brand. Not all your content has to be originated with you or specific to your company. Give props to some neighborhood hero or happening. (“This is why we love [insert community/event/name here].”) Encourage your followers to have a look at a cool volunteer opportunity with a nonprofit. Champion a neighborhood group, sports or museum team. This kind of content may strengthen your brand’s ties to a community and also to your followers.
All these are Just a few examples of how to create/curate content that goes beyond just talking about your service or product. As soon as you’ve mapped out your own ideas and put a few weeks’ worths on a calendar so that you may set a regular tempo for publishing it, you’re ready to go live. Feel free to check out our products like Eventbrite clone or LinkedIn Clone.
- Go Live!
Establish your This can seem like the most FUN part of the process, but it’s important to keep in mind that a successful social networking strategy isn’t just about what you post — it’s about interacting with your followers when they engage. It is like building a connection: nurture it and it will flourish.
Another Critical aspect of going live is gaining just as much organic traffic as possible by strongly encouraging your employees, friends and family members to stick to the social accounts and interact with all the articles by liking/commenting/sharing/retweeting the content. Also, ask them to encourage their friends and family members to do the same. The more organic fan growth and engagement you can bring early on, the more authenticity your brand will gain, which leads to picking up new followers AKA potential customers.
At the Beginning of this post, I said that interpersonal media is no longer free. Facebook particularly has become so saturated with articles it is vital to break out of the clutter and be first.
Section of Your social strategy should consist of boosting content (on Facebook), which essentially means paying to place it in the news feeds of individuals who don’t yet follow your page. A small budget for a small Startup may make a big difference in social media growth and engagement. Some large businesses boost every post for a few thousand dollars, while Startups might invest that in an entire month, or year.
Regardless Of your company’s size, remember that social media is an extremely economical platform compared to conventional advertising, and it provides significantly more user information than does a billboard, magazine ad or perhaps a TV commercial. That info will be able to allow you to hone your plan for attracting new customers and keeping current clients engaged.
Most Startups have a limited marketing budget, but rather than spending hundreds of bucks on swag every month, devote those funds toward fostering content on Facebook or expanding your hit on Instagram. You will likely see far greater engagement and enthusiast growth at a faster pace than if you opt to not place resources behind a social networking advertising budget.
Stickers, T-shirts, and key chains emblazoned with your Startup logo can be trendy, but in the event that you really care about developing your business — especially in the event that you would like it to become acquired or have an IPO — concentrate on the most cost-effective approaches with the maximum return on your investment.
- Rinse and Repeat
Now that You’ve created an effective social media strategy, a publishing schedule, Valuable content, and understand the ROI of boosting that articles, don’t go dark. It’s absolutely critical to continue creating compelling articles and Share it on a regular basis. The moment your Social Networking existence becomes Sporadic or shudder — disappears for some time, your engagement will Begin to drop and you’ll lose momentum. Remain consistent, and don’t be afraid to Experiment with fresh content ideas or new ways to share things.