{"id":518,"date":"2023-04-20T11:24:49","date_gmt":"2023-04-20T05:54:49","guid":{"rendered":"https:\/\/www.alphansotech.com\/blog\/?p=518"},"modified":"2023-04-28T18:39:32","modified_gmt":"2023-04-28T13:09:32","slug":"measuring-streaming-quality-why-it-is-crucial","status":"publish","type":"post","link":"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/","title":{"rendered":"Measuring Streaming Quality: Why it is Crucial?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Video streaming is surging; it has begun to overtake broadcast streaming on TVs in different parts of the world. The quality of the stream is critical for businesses whose income depends on streaming. A minimal delay in the video starting or even a slight buffering makes viewers move away.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Due to COVID-19 spread, our work, entertainment, and schooling have started to take place at home. And it&#8217;s the primary reason that screen time has improved dramatically. According to a <a href=\"https:\/\/www.nexttv.com\/news\/nielsen-streaming-grows-to-25-of-tv-usage-in-2q\">report<\/a>, video streaming increased by 19% in the fourth quarter of 2019 to 25% during the second quarter of 2020. There is tremendous pressure to deliver a high-quality streaming experience to streamers; hence it becomes crucial for businesses to measure streaming quality.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kq5xh1Fz1aq6TnzzRkoNpnqNMLUt_wTBMyGPXxBFylhTyIxtHN0u_EcNSglI7JPEX1sK92un2qnM_UCHqH4IKkd74Qeo2etoaQQbLHxWB0lEOJ4Kkc-s-1qnhx82nrpJcAj8NLi6Jb9EUM0afrQWBiU\" alt=\"Streaming video share of time spent by age\" \/><\/figure><\/div>\n\n\n<p><strong>Image: (<\/strong><a href=\"https:\/\/www.nexttv.com\/news\/nielsen-streaming-grows-to-25-of-tv-usage-in-2q\"><strong>Source<\/strong><\/a><strong>)<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Americans viewed an average of <a href=\"https:\/\/www.nexttv.com\/news\/nielsen-streaming-grows-to-25-of-tv-usage-in-2q\">142.5 billion<\/a> streaming minutes during the second quarter, compared to only 81.7 million hours spent during 2019. The video-streaming giant Netflix has the largest share of streaming views at around 34%, followed by YouTube at 20%. At the same time, Hulu and Amazon cover 11% and 8%, respectively. Disney Plus covers 4%, and other OTT and streaming platforms cover 23%.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/azN_C3nxT5NhyfNOJFdWoEDUkWDDz8mUHCZrYDGhV47IcK9IUBrrTRYS3OE_sow4301ardcYcdmONsVqKcAeSWyfLkgBHcTxjgiSA_N7BpEH_Up0-5M8f1gnfG3Ko_ECt4kI_CpDeWMYUYpPTTpMI8k\" alt=\"Video streaming distribution by brand\" \/><\/figure><\/div>\n\n\n<p><strong>Image: (<\/strong><a href=\"https:\/\/www.nexttv.com\/news\/nielsen-streaming-grows-to-25-of-tv-usage-in-2q\"><strong>Source<\/strong><\/a><strong>)<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Netflix had a 41% share during the fourth quarter, while YouTube and Hulu had 21% and 12%, respectively. Looking to a competitive market, businesses who want to secure their place have to focus on measuring streaming quality, helping them provide their customers with excellent results.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d71c546fdf8\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d71c546fdf8\"  type=\"checkbox\" id=\"item-69d71c546fdf8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#What_are_Streaming_Metrics\" title=\"What are Streaming Metrics?\">What are Streaming Metrics?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Five_Metrics_to_Consider_for_Measuring_Video_Streaming_Quality_Right_Away\" title=\"Five Metrics to Consider for Measuring Video Streaming Quality Right Away\">Five Metrics to Consider for Measuring Video Streaming Quality Right Away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Bit_Play_Rate\" title=\"Bit &amp; Play Rate\">Bit &amp; Play Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Buffer_Fill\" title=\"Buffer Fill\">Buffer Fill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Video_Length\" title=\"Video Length\">Video Length<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Lag_Ratio\" title=\"Lag Ratio\">Lag Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Play_Length\" title=\"Play Length\">Play Length<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.alphansotech.com\/blog\/measuring-streaming-quality-why-it-is-crucial\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Streaming_Metrics\"><\/span>What are Streaming Metrics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Video streams use different tools to measure the quality. Mainly it includes two standard sets of streaming metrics, that is:<\/p>\n\n\n\n<p>1. Quality of Experience (QoE);<\/p>\n\n\n\n<p>2. Quality of Service (QoS).&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, it can be considered a valuable measurement, even though they include some blind spots as it concerns the video streaming experience. Despite the detailed QoS and QoE, you can even use Conviva evaluate; the QoE aspects can provide precise performance pictures and video quality.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Five_Metrics_to_Consider_for_Measuring_Video_Streaming_Quality_Right_Away\"><\/span>Five Metrics to Consider for Measuring Video Streaming Quality Right Away<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">There are five video streaming quality measurement metrics that viewers do not realize the performance of customers. The video streaming quality measurement metrics are as under.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Bit_Play_Rate\"><\/span>Bit &amp; Play Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Bit rate explains the quality of the video a consumer is experiencing, and it&#8217;s one of the most important metrics to measure video streaming performance. Video having a higher-than-average bit rate can be considered streaming content with a high resolution or quality image.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The bit rate determines how several bits of a video can be broadcasted during a specific period. The higher the bit rate defined has a direct impact on the play rate of the online video. The higher the bit rate, the much better the pay rate. Videos that are popular among a larger audience will have a higher pay rate when compared with others.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Buffer_Fill\"><\/span>Buffer Fill<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Buffer fill is time spent filling in the buffer, especially when the video starts. It&#8217;s a crucial metric because you need to know how long users must wait before the online video starts to play. It simply indicated that if users stare at the buffer rotating icon for longer than they want, they abandon watching the video and move to a better alternative.&nbsp;&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Video_Length\"><\/span>Video Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The <a href=\"https:\/\/www.alphansotech.com\/netflix-clone\">video streaming<\/a> content starts once the buffer is filled. If all goes smoothly, the download rate can easily keep pace with the bit rate. It makes it easier for viewers to view the content in smooth playback; the process is not similar each time, sometimes the buffer gets drained, and streaming content on OTT platforms halts just because there is not enough video to continue.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The time spent waiting is termed lag length, and it is an essential performance metric for knowing each viewer&#8217;s experience. The leg length is not more significant than the initial buffer fill, and if it&#8217;s, you know that your viewer&#8217;s experience has been rudely interrupted on different occasions.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Lag_Ratio\"><\/span>Lag Ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Waiting time over watching time is simply an equation that provides you with a lag ratio. Because there is an initial buffer period, the answer you found can&#8217;t be zero. However, you can get it relatively cheap.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Play_Length\"><\/span>Play Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">A critical metric is the actual minutes, seconds, and hours streamed out of the data center or play length. It enables you to understand the capacity and plan the infrastructure accordingly. It makes it straightforward for you to plan a content delivery network and estimate peak data volumes and overall demand for streamed data.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Keeping end-users engaged is a primary key to streaming successfully, especially when the video streaming market has exploded globally. Video streaming services like Disney+, Netflix, HBO Max, and many more provide an extraordinary variety of programming choices.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">With the increasing demand, high quality and performance have become a topic of concern. Understanding video delivery performance has become a set of performance metrics for measuring streaming quality. You need to find ways to measure the quality of streams and know where there is any deterioration in the streaming content, making it easier for you to provide your customers with an improved experience than ever before.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">You can invest in a ready-to-use <a href=\"https:\/\/www.alphansotech.com\/video-streaming-script\">video streaming script<\/a> that makes it easier for you to upload, manage, and remove content whenever you want. Feature-rich OTT and video streaming platform is developed keeping present viewers&#8217; demand at the center focus. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video streaming is surging; it has begun to overtake broadcast streaming on TVs in different parts of the world. The quality of the stream is critical for businesses whose income depends on streaming. A minimal delay in the video starting or even a slight buffering makes viewers move away.&nbsp; Due to COVID-19 spread, our work,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measuring Streaming Quality: Why it is Crucial? - AlphansoTech Blog<\/title>\n<meta name=\"description\" content=\"Why it&#039;s essential to measure streaming quality? 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