{"id":420,"date":"2024-12-13T12:05:21","date_gmt":"2024-12-13T06:35:21","guid":{"rendered":"https:\/\/www.alphansotech.com\/blog\/?p=420"},"modified":"2024-12-13T13:25:18","modified_gmt":"2024-12-13T07:55:18","slug":"how-indian-music-biz-and-hitting-the-right-notes","status":"publish","type":"post","link":"https:\/\/www.alphansotech.com\/blog\/how-indian-music-biz-and-hitting-the-right-notes\/","title":{"rendered":"How Indian Music Biz and Hitting the Right Notes?"},"content":{"rendered":"\n

The Indian music industry, long overshadowed by its global counterparts, is finally orchestrating its rise to the forefront of the global stage. Thanks to digital transformation, evolving consumer habits, and strategic partnerships, the Indian music business is not only expanding but also redefining how music is created, consumed, and monetized.<\/p>\n\n\n\n

Gaana – the top music streaming platform<\/a> has reached 150 million monthly active users. Free-to-hear music streaming has got around 80% of its revenue from advertising.\u00a0<\/p>\n\n\n\n

The CEO, Sandeep Lodha, said you could not build a business for free. So our number one strategy for growth is a subscription. We have been running pilots. Over the next two or three years, the advertising to subscription ratio should be 60:40.”<\/p>\n\n\n\n

Adarsh Nair, Airtel Digital CEO, who also runs Wynk, says. “There’s nothing wrong in an ad-funded business. The issue is when you apply it to premium content. No amount of advertising can help you recover the cost of content. The root of Wynk is the idea of building a subscription-driven business, which has 30 to 40 % margins.”<\/p>\n\n\n\n

Keep reading the article to have deep insight into the Indian music biz getting its act together and how it’s hitting the right notes. Also, explore how subscription-driven business helps top players bring significant revenue and attract more unique visitors. <\/p>\n\n\n\n

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