{"id":316,"date":"2024-03-09T10:53:29","date_gmt":"2024-03-09T05:23:29","guid":{"rendered":"https:\/\/www.alphansotech.com\/blog\/?p=316"},"modified":"2024-03-09T11:09:43","modified_gmt":"2024-03-09T05:39:43","slug":"mapping-the-ctverse-which-platform-is-going-to-win-the-race","status":"publish","type":"post","link":"https:\/\/www.alphansotech.com\/blog\/mapping-the-ctverse-which-platform-is-going-to-win-the-race\/","title":{"rendered":"Mapping the CTVerse: Which Platform is Going to Win the Race?"},"content":{"rendered":"\n

A large portion of TV viewing is on Connected TVs and Devices; the audience continues to migrate to these CTV platforms rapidly over the five years. As consumers continue to wield immense influence over the trajectory of entertainment consumption, the CTVerse transforms into a thrilling journey. The evolving tastes and expectations of viewers dictate the evolution of platforms. The landscape is fluid, mirroring the ever-shifting desires of an audience hungry for innovation, diversity, and immersive experiences.<\/p>\n\n\n\n

The ONLY TV viewing devices that experienced an increase in usage in 2020 were internet-connected TV Devices (“smart” TVs, connected, and dongles).<\/p>\n\n\n\n

The media and entertainment ecosystem is changing speedily. It’s zoom-in on a region of the Media Universe, be it film, gaming, or TV, advertising spending an increasing share of their time. Want to know which platform is going to win the race in today’s mapping of the CTVerse? Before that, let’s explore what CTV is, its benefits, and more.  <\/p>\n\n\n\n

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Table of Contents<\/p>\n