Actionable eCommerce Optimization Tips for Small Business

The battle to get a sale can be lost or won on a product page.Structuring and presenting your products properly for both search engines and humans is absolutely vital in regards to ranking well and converting browsers into buyers.

Listed below are a few easy, yet hugely effective ways to optimize product pages to increase sales, and rank higher in the search engines.On an eCommerce website, conversions are critical.You get that, I understand.  So what do you do when you know conversions might be better?  In this post, I discuss few essential areas for troubleshooting and optimizing your eCommerce website.  If conversions are below expectations, more than likely, your problem lies in one of these areas.

Write Relevant Blog Post

Finding the right keyword and setting up the product page is only the first step. You need to keep writing relevant content regularly. It will allow the users to keep coming back to your site for more content. Content could be Hot to Dos, DIY guides, New product launches etc. By producing engaging content you can build long lasting relationship with your customer. The more website visitors you have, the more Credible and authoritative your website is in the eyes of Search engines. Thus it will also help you to move up higher in search engine rankings.

Design and UX

User Experience (UX) is a very important element in the website design. You need to make sure your website has clean UI (User Interface) and smooth User experience. For example, a slow loading page can cause you a business. Various studies have found out that you have just 2 to 3 seconds to impress the visitor. Every second after you will lose about 10% of your website visitor.

Go Extra Mile to Woo Visitors

Getting the basics right when it comes to wooing visitors to purchase a product or make purchase decision quickly.  By including cool features like product feature review with video, professional images, notification etc. you will be going the extra mile to impress shoppers that your product is superior and motivate them to purchase it.

Keep it Real

Clients browsing through your internet catalog often take product descriptions with a pinch of salt. After all, they have been written by you — the salesperson.

Thus, to get your shoppers to appreciate how good your products truly are, you should consider incorporating actual reviews and testimonials from existing customers.


Be Active on Social Networking

Social media plays a significant function in boosting your online business. In fact, there are many ways you can use social media to assist you to grow your internet store. Social networking, however, does not take action alone; you need content promotion, social media and SEO to work altogether.

How exactly do social media and content marketing influence search engines? For one, social sharing is a method that you boost your site’s ranking on search engines. By getting many readers to share your participating content, Google will start to prefer your website, moving you higher up in ranking. Here Is What you should keep in mind when engaging with your customers:

Identifying your target market is a must because it sets the stage for the type of content you are going to be publishing. Creating customer personas is a great way to begin. Consider who your audience is: just how old are they? What interests them? Which industries do they work for? It is important to recognize the type of consumers who’d be interested in your product so you can write tailored content. Your customers will be that much more likely to share content they link to, getting your e commerce website more social shares and increases your location on internet search engines.

Share first, sell second

When customers are looking to get a product, they don’t wish to hear a sales pitch. Just how do you sell your products without even turning them away? Rather than trying to sell them something, try finding a solution for their problems and craft useful content about it. Luckily, search engines have made it easy for people to find readily available information online for free.

Track your e-commerce revenue with Google Analytics

So you have imported all of your merchandise, performed a key word research, and put up all of your social media accounts. Now what? One of the main elements you should have in the backend of your e-commerce shop is a system which tracks your website’s visitors and internet sales. With no form of e-commerce tracking, it would be nearly impossible to know just how effective your online efforts are.

Google Analytics and Ecommerce Tracking

Implementing a Google Analytics UA label onto your site is the first step of monitoring your e-commerce earnings. Together with the label in place, you are able to see your site’s use data such as sessions, traffic supply, bounce speed, landing pages, and much more. You might even see that which landing pages get the most or least quantity of visitors and make changes to those pages.

By way of instance, when you look into the accumulated data in Google Analytics, say you notice a minimal proportion of visitors moving to your products page. As a way to increase your traffic, you may add compelling product descriptions or perhaps make changes to how your items are displayed on that page. You may then test it out for a few weeks and monitor how these changes affected your visitors, earnings, or bounce speed. By testing what works and what does not, it is possible to greatly increase the amount of organic traffic flowing to your site.

After you’ve implemented the Google Analytics code onto your site, the next step is to empower and install e-commerce tracking, which is essential for your online store. ECommerce tracking is a Google Analytics attribute which permits you to monitor transactions made by shoppers. It also gives you insight on your products’ revenues, the number of merchandise offered in a specific date range, the number of purchases made, and even more. Using Google Analytics e-commerce monitoring, it is easy to determine which products sell well, and which ones don’t, so you can obtain valuable insight and maximum ROI in your own e-commerce site.

Many e-commerce platforms offer integrated reporting tools which make it easy to track sales. Using a strong e-commerce reporting tool such as Lightspeed’s, you can create sales information, customer information, and product information — all from 1 dashboard. As a store owner, you can also check your stats on:

Trust and Conversions


The difference between choosing one site and the best way to purchase the same product is not just about cost. Shoppers must trust your business till they part with their money.

Assess your analytics and you will see that folks are looking at your About page to find out you are, checking out your place and contact details (also helpful for local research) and seeing your social media profiles. Be certain that you have all this info, then back it up with trust signs for the products and services themselves.

Research from Internet Retailer published by Shopify proves that customer testimonials and product reviews can boost conversion by between 14 and 76 percent. Amazon provides a good example of this.


The engaging user on the website is a very important first step to convert website visitor to customers.

I hope you will find this blog post very useful regarding Actionable eCommerce Optimization Tips for Small Business.

Let me know any questions if you have in comment regarding it. I will reply ASAP.

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Post by Gaurav Kanabar

Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledged IT consulting company providing the services in the arena of the WordPress Development Services & iPhone App Development Services. With the immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.

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