Your Ugly Website is Costing you Revenue Loss
Website designers and all the stakeholders (CXO, programmer, designer) do not take website design seriously. The reason I know about this is, we have worked with many small businesses and entrepreneurs and they do not consider that website can be turned into sales machine if properly used. While designing the website many development companies and designer doesn’t pay attention to UX(User Experience), UI(User Interface), SEO etc. Business owners should seriously consider issues that are discussed in this article if they want to increase their business from the website.
First Impression is the Last Impression
When a user comes to your website they should not be lost. Rather then they should interact with the content and should find the things they are looking for easily. If you miss the chance of impressing your website visitors who could turn into leads. If you have a poorly designed website that people don’t like, it unlikely to generate any business from the website. The unattractive website breaks all the impression created by marketing efforts.
Website navigation allows users to access information about the business. But it is utmost important how your website allows them to do it. Do you provide a link in the navigation that user find easier to filter the data that user need to access? You might have products with different features that make easier to find it and make UX smoother.
Your website visitor wants to know more about you before doing any business with us. You need to make this section up to date. Information like company background, unique strength, Business owner profile (with Social media links), Logos of the clients that you work with, key employee profile (with social media links) will help.
Your website design should communicate the message that you want to tell your potential customers. They should connect with the brand and should feel connected when they go through it. Every little detail like website typography, icons, images, content tone etc. matters.
Trust is a huge factor when you want to get business on the web. Website users are interacting with unknown entities. It’s well known that you need to build credibility with video testimonials, client logos, social media profiles, product reviews etc. It’s very important to include all these in website design.
Attractive website design does not guarantee business. You need to understand the website visitor and offer them your services. You need to understand and create a sales funnel. Capture the leads from the website and nurture them to convert leads into sales. Web Design company like ours has vast experience in designing a website that gets you sales. For more information get in touch with us today.
With growing sales of mobile devices, it is very important to have a mobile-friendly website. Search engines like Google and Bing give you better search engine rank if your website is optimized for mobile device. Mobile surfing experience should be smooth and clutter free.
Search Engine Optimization(SEO)
Your business website should be optimized for search engine. The search engine sends you free traffic to your website. It is really important to do On-page and Off-page Search engine optimization for your website. If you do not have any knowledge of SEO they get in touch with us for more information on it.
It is really important to design a website which is mobile optimized. We hope that you will get inspired by this and make your website mobile optimized.
I hope you will find this blog post very helpful regarding Your Ugly Website is Costing you Revenue Loss.
Let me know any questions if you have in comment regarding it. I will reply ASAP.