Search Engine like Google and Bing can drive you concerned and free traffic to your website if Search Engine Optimization (SEO) of your website if done in a efficient way. Social Media Marketing through Facebook and Twitter can drive some quick traffic but those are unlikely to convert in most cases. Traffic which comes through SEO work will come for many months and years. Online advertising through PPC works best when you have large marketing budget but what if you have small business and want to drive free traffic to your website? SEO can help you achieve this. With SEO you can generate quality prospects and leads that can drive your small business.
Concerned Traffic with High Conversion
By Using keyword planner tool you can find our exact potential keywords that your prospects are searching and target those keyword in SEO. It’s is important that you have experienced SEO consultants by your side to help you optimize your SEO strategies.
Search traffic will bring concerned visitors to your website who are actively seeking what you have to offer. You can drive high conversion from that traffic with providing solutions to what your visitors are seeking. For example, a good SEO campaign for a computer repair services company in New York will reach potential customer looking for computer repair, lead them to website and to the right landing page that addresses what they are looking for.
SEO gives you edge over your Competitor
If you are a small business in town and compete with others for more business then SEO will help you achieve this. You will get new prospects, visitors, better ranking then your competitor. In small business you have small marketing budget; due to overlook opportunities PPC advertising, display ads, billboards and like. It makes sense as a small business owner to invest in SEO and take competitive advantage. Check out this Article Entrepreneur is why your business can compete with Giants in SEO.
SEO – Your Sales Rockstar
SEO can turn your website into sales machine. It’s open 24 hours a day , 7 Days a week , 12 months a year. It never shuts down. Your website becomes your new sales rockstar. SEO can help your generate new sales and new business. It can boosts your marketing performance in can give you results in weeks. Check out this article by Search Engine Land on a reason why you need Search engine optimization.
SEO has been very cost effective in comparison traditional media and paid ads. Your website hosting and creation expense will remain same if your website has one thousand or one hundred thousand visitors. Your pay same for the marketing effort behind SEO irrespective of the number of visitors visiting your website. Effective SEO can drive lots of traffic to you business website and increase lead generation.
Marketing Efforts toward SEO can be tracked, measured and evaluated on the basis of standard parameters. By doing this you can track ROI & compare on $ invested in SEO versus other marketing efforts. Check out this article by Kissmetrics About ROI on SEO.
SEO Leverages Social Media
Are you using Facebook, Twitter and Google+ for your marketing? SEO leverages your social media efforts to give you higher search ranking. Content shared by users on Social media have direct correlation with SEO like meta description and title tags. Smart SEO strategy will integrate your social media presence in a way that your SEO ranking will get a jump and you will get more followers and share on social media.
I hope you will find this post very useful regarding Why SEO is Best Marketing Investment for Small Business. Let me know any questions if you have in comment regarding SEO. I will reply you ASAP.
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