Ways To Drive Customer Retention with Mobile Apps
There is no doubt that mobile apps have evolved as a potential medium for businesses of all sorts and sizes over last three years. Mobile apps are becoming a significant platform for the acquisition of users and forcing deep engagements from loyal clients. But above all, your company can not afford to ignore and lose those clients after they download your mobile app from the App Store or Play Store.
80% of mobile apps are used only After and then straight away left. Why is this? Consumers no longer have the patience for one-time advertising and slick sales tactics. They seem services in the form of valuable, instantaneous and meaningful.
Just launching a mobile app won’t Give you some real good cash! Several Strategies that can be used to mold your app entirely productive for your company.
Customers love rewards!
It’s human behavior, a user Downloads an app mostly to avail some offers or discounts. You can supply your app users using some welcome bonus or additional points when they first download your app or buy any item. A referral campaign is another good example to care for your clients with beneficial rewards such as exclusive coupons. This also re-engages the consumers that were earlier active with your app.
Engage People on the App
How many you start your email account daily? Very few. Mobile is the most readily accessible platform. Mobile apps provide companies good chances to communicate with their customers in real time through push notifications. You can send a push notification to your app users about special sales, exclusive coupons etc. or you may also use notifications to highlight useful; and interesting news, tips or guidelines. Delivering truly informative and engaging content will drag the customers closer to your products and services.
Smart advertisements can target Mobile app users by their distinct site. Displaying ads which are independently and invisibly optimized. Startups or Businesses can plan out advanced campaigns based on which works best in particular geographic location. They can likewise show coupons to potential clients nearby or assist customers to discover the company by promoting right on a map.
For example, when you visit some location to eat and chill, you get a push notification of local recommended restaurants or cafes as well as their particular happy hours.
Provide Good Experience
For a good shopping experience, the mobile app should have the least few hundred of users. Such a mobile apps straight away becomes effective. For example, if a client has already saved details earlier, don’t ask them to fill those details again. Alternatively, you can make it faster by simply asking them whether they want to obtain the item in the exact same address or want to add a new address for delivery.
Likewise, it is possible to provide an Alternative To save credit/debit card details. The user can then bypass the tedious process of entering the card information during next buy.
In order to understand customer’s Buying behavior pattern and preferences, you need to collect information like consumer’s location, purchase history, wish list, interests etc.. This will ultimately help you to provide your mobile app users together with the more personalized user experience. If your app succeeds in creating users feel special, this will gradually help you gain customer loyalty leading to increased earnings.
Developing a mobile app for your Company is the best way to Reach your customers on the go.
The problem with high expectations is that nothing will ever be good enough.
But the alternative, low expectations, is sad indeed.
I hope you will find this post regarding ways to drive customer retention with mobile apps very useful. Please let me know if you have any questions regarding it.