How to get most out of your Small Business Website ?
Doing online business is easier than ever. Getting business through the website is awesome! Whether you are an entrepreneur, small business or selling products or services. By enabling your potential client to find you on search engines like Google and Bing or learn more about your company, product , customer feedback website serves you as an online representation of your business. This blog will guide you through the things that will help you to get most out of your Small Business website.
Focus on SEO
SEO is the most powerful tool for gaining the organic traffic through the search engines like Google and Bing. SEO will complement your other marketing methods and boost your lead generation campaign. You need to Focus on creating fresh and engaging content for your niche using the long tail keyword which has highest search density. This can drive you relevant traffic that converts.
Deliver Better UI and UX
You only get one chance to make the first impression. That’s why website UI and UX play an important role in determining how much business you will get from your website. For any business , your home page is a front door from a new visitor, if they don’t like what they see they will hit back exit or back button. Here are examples of awesome design.
What makes it Awesome:
- Their Headline “ Remember Everything??? makes it easier to understand what they do. No jargon used.
- It has call-to-action “Sign Up Now??? and lists various plans that they offer
- They speak the language that their customer can understand.
Push Notification for Website
Do You know what you can send push notification in Chrome and Firefox as well? Yes, With services like Roost and Pushcrew you can send Push notification to your users. Once the user has allowed receiving new notification you can send them a notification to them. This can help you achieve higher user engagement rate and website.
Driving Traffic to Website
When we talk about increasing business through online ; driving traffic through organic search, social media , referral traffic , paid traffic etc. When you drive the traffic you need to focus on CRO (Conversion Rate Optimization) as well. Your marketing effort to drive traffic to the website and CRO need to work in tandem to achieve higher conversion rate and sales.
Integrated Shopping Cart
If you offer product or services you can integrate shopping cart to your website. If you offer services then the user can pay online to acquire your services and if you offer product then the user can purchase a product through the shopping cart.
I hope you will find this post very useful regarding How to get most out of Small Business Website ? Let me know any questions if you have in comment regarding WordPress. I will reply you ASAP.