16 Signs that your Website Needs a Redesign
Did you create a website a few years ago? It’s time for a redesign. According to Recent Study from Pew Research Center , 72% of American adults now own a smart- phone, up from 35% in 2011.
Over the year web traffic has changed drastically, but has your website?
Due to rise in social media, more people are buying socially or at least making brand awareness through various mediums.In this blog, we will Discuss 16 major signs for your website that indicates whether you need Website Redesign or not.
1. High Bounce Rate
Bounce rate shows how long a website visitors stays on your website after viewing one page. If bounce rate of the website is over 50% , it means 50% of the website visitor is leaving without navigating into different pages of a website. There is a variety of reason for high bounce rate that includes bot traffic, design issue, site information architecture.You can check in Google Analytics if your website has high bounce rate or not. If your old site was not created with keeping User Interface(UI) and User Experience (UX) in mind then that is likely the reason for high bounce rate and it’s the time for you to change to the design.
2. Your Website is not Mobile Friendly
Can Website visitor access your Website from any device? You can check Here to see if your site is mobile friendly or not.
When a mobile visitor comes to your page and sees the elements spaced out and tiny font which is unreadable they will hit exit button and bounce from your site.
According to Nielsen Study, digital users spends more time surfing through a smartphone than from desktop or laptop. If your website design is mobile friendly then Search engines like Google and Bing will give you a boost in organic ranking for your website. If your website if not mobile friendly then they will penalize you.
You site should be responsive meaning users from all the devices and screen size should be able to surf website. These days, web developers can code a website which works with on every device and platform.
3. Your Content is Outdated
If you have not updated the website for a long time there is very high chance that your content is outdated. If you are expecting business from the website then you need to keep content up-to-date in order to be relevant in the online world. Keeping content fresh and relevant to the search engine can be challenging especially if you have a very small team.
If you are expecting organic traffic (Traffic from Search engines like Google, Bing) then you need to do proper keyword research and then write content so that it will help you in SEO.
You can hire web development company of your choice to perform a content audit of your website. This will allow you to identify the shortcoming and you can improve on it. Removing or restructuring old content is a great way to increase organic traffic to your website.
4. The website has a Low Performance
Check out Google Search Console and Bing Webmaster Accounts for deep insight into your website’s overall health. Take a look at Google Analytics of your website forever deeper insight. Find out it there is any 404 error, crawl errors or any other error which pulls your website’s performance down. Find out how often your website is appearing in search results and how often people are clicking it. If your website doesn’t pass this then it might be time to update your website with new design
5. Visitors aren’t moving past the Homepage
If your analytics are showing falling organic visitors, high bounce rates or visitors aren’t moving past your home page, then there is something wrong with the website design. Visitors are not liking something on it. If the visitors are dropping of repeatedly then it’s time to consider a website redesign to make your website easier to use.
If you don’t have Google Analytics setup on your website, then we can help you with Free Analytics setup. Contact us Today to Avail this offer.
6. Social Involvement is NIL
Your customers and clients like to connect with your business on Twitter, Facebook, and LinkedIn and like. A lake of integration of popular social tools leaves your website outdated and irrelevant. So make content on the site that is easy to share on social media. Create a Fan Page on Facebook. Offer coupons and special deals through social media channels. You will not only increases brand awareness but also stay relevant with your competitors.
7. Website takes much time to Load
Average website users attention span is very low. When a visitor lands on the website , you have 5 to 6 seconds to impress them. If your website takes longer than 5 seconds it is highly likely that visitor will leave the website without going through the content on the site.
You can on Pingdom Tool To see what’s your website’s loading time. If your website’s loading time is more than 5 sec. you should definitely new website design that will allow less loading of certain elements (like images, textures, custom fonts, portfolio, etc.).
8. You Rarely Update your Website
Don’t expect website traffic by just making a website. Your website needs a little TLC time to time. You need to proactively work on the website to get serious business out of it. If you do not update the website regularly then it’s time to a makeover of the website. You need to write compelling content, increase social media activity and monitor website traffic.
9. Call to Action (CTA) is unclear, ineffective
Call to Action (CTA) is an important element in web design. You need to place CTA buttons intelligently in web pages so that you get more conversion on the web page. CTA buttons inspire website visitors to reach out to you. Well-placed CTA button will improve your website conversion rate by 15 to 20%. CTA action could sign up forms for service or newsletter, Fill out Contact Form, purchase your product, whatever the goal is you need very clean user experience design.
10. You are not getting enough leads from Website
Your Website Design is very important. Website visitors are more likely to trust and buy from a well-designed website rather than a mediocre one. If you are not getting enough leads from the site it’s time to design a website with help in getting new clients. Great web design will imply trust and authority in visitor’s mind and motivate prospects to reach you via email or fill the contact form. This is a major sign that your website needs a redesign or update.
11. You have Little to No Social Media Activity
Do you use social media to market your product/services? Today social commerce & social selling is booming like anything. You can use social media for brand building, social awareness, customer interaction, feedback gathering etc. The role of social media in business is expanding and more businesses are finding new customer from their social channels. People and potential leads, converse via Twitter, Facebook, and LinkedIn every day and much of conversion include business recommendations.
Read Here: How to Build a Social Media Website Quickly?
According to iMedia connection report, 57% of businesses have acquired customers through LinkedIn , 48% have acquired customers through Twitter and 42% have generated customers through Facebook.
12. You Don’t have a blog
One of the best and simplest ways to gain organic search engine traffic is to write blog post entries. Creating new content on the website gives site visitors incentives to come back for more insightful content. If you don’t have a blog on your website, consider adding one to your site.
13. Website Uses Flash
If your website is using Adobe Flash then it’s a sign that your website is out of date and need to revamp. Most mobile phones and tablets don’t support flash, so they will have very bad experience visiting your website. Search engines crawlers are unable to read flash and your site will poorly rank on Search Engine.This is a major sign that your website needs a redesign or update.
14. The Brand or Audience has Changed
Every business changes in an ever-changing business environment. You open new revenue stream or build a new audience to cater them new services or changed business address.
If the company has gone through any business change or opened up to a different audience, this has to be reflected on the website. If you have invested in new branding or opened up new product/services then you need to make sure site visitors have all the correct and updated information on the website.
15. The Site is Made with Tables Structure
Several years ago, a website was made with table structure in designing. Nowadays, it’s totally obsolete. Table Structure website is hard to read, it’s not mobile friendly and they are just impossible for search engines to find. Table Structure websites are technically made with invalid HTML code, So, they have got to go! This is a major sign that your website needs a redesign or update.
16. You’re Hiring a Developer for Every Little Change
Do you need to contact your developer or programmer for every little change that you need in the website? If so, then we strongly recommend you to You can use CMS (Content Management System) like WordPress, Joomla etc. to manage your website. All the little editing and small tweaks can be done from the backend CMS.
In thing blog post, we have discussed 16 signs that your website needs a redesign.We have discussed if your site has high bounce rate then you should consider redesigning your website. We have also discussed the importance of mobile-friendly design, social media importance, site loading time.
I hope you will get inspired & redesign the website if your website is out of date and need much work.
I hope you will find this post very useful regarding 16 Signs that your website needs a Redesign .
Let me know any questions if you have in comment regarding it. I will reply ASAP.